Marketing your holidays through responsibletravel.com

Why join?

We'll generate high quality booking enquiries for you. The average conversion rate across the site is 10%.

Be part of a network of businesses striving to improve tourism & be recognised by consumers and the media as leaders in responsible tourism

Use the responsibletravel.com member's logo in your marketing

Receive a special rate to exhibit at The Times Destinations Holiday & Travel Show, the UK's leading consumer holiday and travel show.

How do we work?

We build pages on our website for your holidays and travellers make email enquiries which are passed directly to you. You'll have access to our extranet system (your own log in name & password) where you review enquiries & declare your bookings to us.

Who do we promote?

We promote tour operators & accommodation that meet our requirements for Responsible Tourism.

Tour operators; please see our responsible travel criteria guidelines.
Accommodation owners; please see our Accommodation best practice guidelines and Accommodation accreditation schemes that surpass our minimum requirements.

How much does it cost?

Tour operators pay an annual fee based on company turnover (starting at £300 per year) + commission per confirmed booking.

Accommodations pay an annual fee (From £50 - £350 per year) based on the cost of a standard double room per night OR self catering unit per night + 10% commission per confirmed booking. See full accommodation rates card here

What next? The steps to membership

1) Tour operators: Please contact alison@responsibletravel.com who will send you further details including an application form. Please include a few lines about why you feel you'll meet our responsible travel criteria.

2) Accommodations: Please contact alison@responsibletravel.com who will send you further details including an application form. Please include a few lines about why you feel you'll meet our responsible travel criteria. Due to the high demand for membership we review all prospective sites prior to sending out full membership details. If we do not see anything about responsible tourism on your site we will not respond.

3) Return your completed application form, including your Responsible Travel policy which will need approval.

4) We then work with you to decide how best to present your holidays/accommodation on our website.You will need to write a 'making a difference' paragraph for every page we build, which details how the holiday/accommodation minimises the negative impacts & maximises the benefits on the local community & environment.

5) Your pages go live, you are allocated an Account Manager, and start to receive enquiries - Welcome to responsibletravel.com!

Unfortunately due to the large number of e-mails from non responsible tour operators and accommodations we can no longer guarantee a response for those who do not qualify. Please note that we only promote bona fide businesses and are unlikely to consider companies with Google ads on their website.

All membership fees and commissions are subject to VAT where applicable