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Responsibletravel.com & Affiliate Window

Responsibletravel.comIf you are interested in joining the responsibletravel.com affiliate programme you can do so either directly with us or via the Affiliate Window network.

Read below for more information on:

  • Why the responsibletravel.com scheme?
  • What can affiliates earn?
  • How competitive is the responsibletravel.com programme?
  • How do I get started?
  • What creative is available?


  • Or email Paul@responsibletravel.com with any questions.
    why the responsibletravel.com scheme?
    Launched in 2001, responsibletravel.com is the world's leading ethical travel company offering 1000s of holidays from over 600 member accommodations and specialist operators - everything from big adventures and luxury honeymoons to budget tours, B&Bs and UK farmstays.

    Every holiday has been screened to meet specific responsible tourism criteria. So not only will you be enhancing your site with relevant and interesting content, you'll also be making a profit responsibly. Every sales conversion will be helping your site visitors experience a more environmentally and socially sustainable holiday.
    what can affiliates earn?
    Sign up via Affiliate window and you will receive:
    • £2 for every enquiry generated as a result of traffic from the affiliate site
    • 30 day cookie (so any enquiry made withint 30 days from that computer will be attributed to you)
    How does the enquiry process work?
    • Customer is directed to responsibletravel.com via the unique trackable AWIN link
    • Browse the online directory to find holidays or accommodation they are interested in
    • Send an enquiry about this holiday (or holidays). You are paid £2 for every enquiry made.
    • Customer is put directly in touch with the operator to book their final choice.
    To give you an idea, a travel site with an est. 40k monthly visitors is presently earning £150 per month.

    is the responsibletravel.com deal competitive?
    Yes! If you’re familiar with affiliate deals, here are some pointers:
    • Leads based.A lot of CPA based programmes fail to acknowledge the branding and exposure that is given to the merchant by the affiliate - consumer activity is often browsing and will be fulfilled offline by phone or face to face having used the affiliate channel for research. The Pay-per-enquiry model addresses the weaknesses of the traditional CPA model with regards to conversion as it allows the affiliate to recieve payment for enquiries that may fulfil offline at a later date.
    • The EPC is comparable if not better than CPA based tour operators on AWIN.
    • Unique selling point - the largest source of ethical and ecological holidays and tourism available via the affiliate channel. Any travel affiliate wishing to fully service the spectrum of travel operators should put up links for Responsible Travel. Responsible Travel covers the whole spectrum of travel so merits inclusion in all sections of a travel portal.
    • Validation rate on travel specialist sites in excess of 95%
    how do I get started?
    • If you are yet to sign up to Affiliate Window, find out how here
    • If you are already signed up to Affiliate Window but not to our programme, simply search for us under the 'new affiliates' tab on the right hand menu. We will validate your application as soon as possible.
    • If you are already signed up to our programme, you can start choosing your content. Guidelines of how to download different creatives are below.
    what creative is available?
    1) Banners, links and logos
    We have 20 banners, skyscrapers and MPUs to choose from, both general ones and for the following categories: family/honeymoon/adventure/cycling/walking. Any others you would like just let us know.

    Here is an example of a banner and an MPU ad.

    Banner 1


    Banner 2




    Find them under ‘banners and links’ on the right hand menu of Affiliate Window, copy the code from the box to get your unique link and paste into your html.

    2) Deep links
    Deep links work really well for us, especially in directories. You can choose to link through to countries, categories or individual holidays.

    Go to our site and find the URL you want. Go to ‘deep link builder’ and add the URL to the ‘deep link URL’ box. Copy the code in the box below that and paste into your html. You can also upload deeplinks even more quickly with the ‘Mozilla deep link builder’. You can find this under ‘plug-ins’ on the right hand side.

    You can find a full list of deep links and categories here

    3) Search boxes
    Our search boxes can be found under Banners & linking methods – dynamic – search forms. If you require any different sizes etc then please let us know.



    4) Content widgets
    You will shortly be able to add content widgets to your site from our top selling products. If you are interested in these please email Paul@responsibletravel.com. Here is a rough example of what they will look like:

    Content widget















    5) Shop Window
    Shop Window enables you to download a mixture of holiday products to your site. If you already have Shop Window software you can add a selection of products like these shown below, with your own choice of template. Or if you would like to find out more about adding Shop Window please contact Pratish on Pratish.solanki@affiliatewindow.com

    Shop window

























    If there is any different creative you would like, or if you have any questions, please contact Paul@responsibletravel.com
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