Family winter holiday in Finland

Tourism in Finnish Lapland has become the main source of employment and income, replacing traditional industries such as forestry. Working within this growth industry in rural and remote areas means that we must take a great deal of responsibility; socially, environmentally and economically. We fully appreciate the impact of tourist visits on local communities and their residents and strive to ensure that we are having a positive effect.

We always encourage all of our clients to respect and embrace the lives and culture of local inhabitants by learning a few important words: hello, goodbye, please, thank you etc. We have also included activities with a cultural base in our holiday. In addition, we always encourage our clients to get involved in local events and activities which help to sustain traditional values and customs.

In all of our destinations we ensure that we use local suppliers, enabling locally owned businesses and the economies in which they work to benefit directly. Our suppliers in Luosto provide a vital source of employment throughout the whole region. The restaurant serves as much local produce as possible. Many of our safaris in Luosto also utilise other local enterprises such as the amethyst mine and the remote smoke sauna and restaurant we use in one of our activities is the primary income for a local couple.

Through the tourism multiplier effect, this all helps to generate incomes and employment where the drift might otherwise be towards larger employment areas such as towns and cities. In a small and remote village such as Luosto the effects of such a drift could be devastating.

The use of small businesses means that the tourism income, generated by our presence, stays where it should, in the local economy. We firmly believe in paying a fair price for all the services provided by our suppliers regardless of where they are in the world. Our holidays rely on visiting beautiful and un-spoilt areas, and they don’t come more un-spoilt than Luosto. Naturally we wish to maintain the natural settings in which we work, not just for the future of our company, but also for future generations. We always insist that our local providers are equally conscious of this need.

The wooden chalets that we use as accommodation are built using sustainable timbers and are all extremely well insulated to ensure maximum efficiency. We do appreciate that some may feel that snowmobiles should not be included in such itineraries however in areas such as Luosto they are a way of life. They are the only means of keeping in contact with remote reindeer herders and communities as the road infrastructure is not extensive. All trails are well managed. The alternatives to snowmobiles would in most cases be large, gas-guzzling off road vehicles. All snowmobiles are regularly serviced and kept as fuel efficient as possible. Our suppliers also utilise new 4-stroke engines that are less polluting. The snowmobile service industry is also another vital source of employment in these remote areas.

We always ensure that all litter is removed from any of our activity sites, we strongly encourage group transfers to reduce traffic volumes and we make our clients aware of their obligation to the environment. We always offset our air travel emissions and would encourage you to do the same.