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When tourists choose our Bahia luxury beach resort in Brazil, they are not only obtaining the right to take advantage of a large and environmentally-friendly leisure package; they are also helping to propel the sustainable development of a region whose future was redesigned by the construction of the hotel in 1980.
Since the beginning, a rigorous social responsibility policy has inspired and permeated all the activities of the company, directly benefiting its employees and the population of 12 cities of Bahia.
Actions for social promotion developed by the eco resort go from the intensive use of a local workforce (70% of its employees live around the hotel), made possible through in-house training programs, to educational projects in the community. Even a specific organization – the Garcia D'Ávila Foundation – which is maintained by resources of the company, has been created to administrate the community projects and guide the urban development of the area without damage to its natural resources.
Efforts include small details such as changing local customs that were harmful to the preservation of the natural heritage, with results exceeding expectations. With some of these old local habits ended, such as cutting wood and eating turtle eggs, the resort has become one of the best-preserved natural reserves in the country. With jobs or another source of income related to tourism, its population boosts today a quality of life unimaginable 20 years ago: more than 80% of the families have their own house and electricity, a gas stove and other conveniences.
In this context, the action of entrepreneurs, non-profit organizations, and members of the community collaborate for projects that carry the characteristics of pioneering and good will. And the result of this marshalling of effort is the attainment of very significant goals in several areas. The PROES (School Equivalency Program) and Semente Project are some examples. These projects aim at the education of the elderly, youth, and children from the Fishermen's Village.
We invite every traveller who books a holiday via us to send in a review. Because we don't run the holidays they're completely independent and unedited... remember to read between the lines though, as two people on the same holiday can have different views!
