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Responsible tourism Awards

2016: Organising partners of the Awards

Founders and Organisers - Responsible Travel

Founders and organisers of the World Responsible Tourism Awards, Responsible Travel, wants to help people live their dreams through authentic and life-enriching adventures. We aim to ensure that these adventures benefit local people and wildlife and try to be a catalyst for change in the tourism industry.

With this challenge in mind we founded the Awards in 2004, with a vision to seek out and celebrate the most enduring and inspirational responsible tourism experiences globally, and to raise awareness among tourists and the tourism industry alike about what responsible tourism can achieve.

Responsible Travel is now the world’s largest platform for ethical tour providers (with a rigorous system in place to ensure each company fits the guidelines to be represented in the site). The company is growing by 30% each year with its profits dependent on an ‘Honesty Box’ where tour providers voluntarily declaring their commission.

"At £100M, I think we might have the biggest honesty box in the world. By showing our partners trust, we’ve forged fantastic relationships." Justin Francis CEO

- Our holiday collection includes holidays from almost 400 small, specialist and ethical tour operators
- Our collective operates in 190+ countries
- In 15 years, we’ve helped over 100,000 people live their travel dreams

At Responsible Travel, we also create and aggregate content about:
- Inspirational people, NGOs and brands
- Environmental and animal rights campaigns
- Travel guides and tips

CEO Justin Francis has been included in Courvoisiers The Future 500, Thames and Hudsons 60 Innovators Shaping Our Creative Future and taken his place on the Advisory Board of The International Centre for Responsible Tourism.

Our organising partners

Our organising partners are World Travel Market (WTM) where we hold the awards ceremony each year and the International Centre of Responsible Tourism (ICRT), A community of Responsible Tourism Practitioners in business, government, NGOs, conservation and heritage headed up by Professor Harold Goodwin.


ICRTThe ICRT is a community of Responsible Tourism Practitioners in business, government, NGOs, conservation and heritage. The ICRT is for Responsible Tourism. Each group works to promote the principles of the Cape Town Declaration on Responsible Tourism in Destinations, we work in originating markets and destinations around the world, to harness tourism to make “better places for people to live in and for people to visit". We work with governments, tour operators and accommodation providers to realise the aspirations of the Responsible Tourism Movement in which we have played a major part since 1997. The ICRT is funded by the Responsible Tourism Partnership which shares its aspirations.


WTM WTM London, the leading global event for the travel industry, is the must-attend three-day business-to-business exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL - London every November to network, negotiate and discover the latest industry opinion and trends at WTM London. WTM London is the event where the travel industry conducts and concludes its deals. WTM London will generate around £2.5 billion of travel industry contracts WTM London is part of Reed Travel Exhibition’s World Travel Market events, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa.