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Press release: Women's Day










PRESS RELEASE: 4 March 2008


Green girls go global - female travellers choose ethical holiday options
 

Women care more about the environmental and social impact of their holiday decisions, according to ethical online travel directory, responsibletravel.com. With International Women's Day (8 March) approaching, responsibletravel.com announces that over two thirds (67%) of holidays booked via the website in 2007 were made by women and says that these Green Globetrotting Girls (GGGs) are at the forefront of the fastest growing trend in travel.

Over one third of those women (37%) booked to travel alone, highlighting a growing confidence and independence in either venturing solo or joining a small group of similarly minded travellers. A further 45% had booked their holiday for two, perhaps reflecting the fact that women are dominating in relationships when it comes to green holiday choices.

One such 'GGG', Jane Burton, a physiotherapist from London, travelled solo to join a cycling trip in Cuba in November 2007, via www.responsibletravel.com.
"I wanted to go away on my own but I didn't want to lie on a beach for a week and stay at an all-inclusive resort. I wanted to know that my holiday would benefit local people as much as possible and that in the process, I would learn about the real Cuba.

"The cycling trip I took was terrific. We stayed two nights in casa particulares (homestays with local people) which offered a unique insight into Cuban lives. Also one of our guides was Cuban - he had some incredible stories to tell - and cycling everywhere meant we could visit places that were well off the beaten track. I never thought that going on holiday on your own could be so much fun. I met a brilliant bunch of people from all different walks of life and everyday was an adventure. I have such fond memories of my holiday."

Justin Francis, co-founder of responsibletravel.com, explains the trend:
"It's long been recognised that women wear the trousers when it comes to holiday decisions but this shows a real concern to choose ethical travel over mass tourism. All consumers should be encouraged to ask plenty of questions of their holiday provider when booking a holiday."

See Jane's holiday here.

See responsibletravel.com's women only holidays here.

Please contact Krissy Pentland (see below) to request an interview with Jane Burton.

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Notes to editors

About responsibletravel.com:
responsibletravel.com is an online travel directory - based in Brighton, England - launched in 2001 for travellers who want more real and authentic holidays that also benefit the environment and local people. responsibletravel.com markets carefully pre-screened, handpicked holidays from over 270 specialist operators and over 550 accommodations.

Contact:
Krissy Pentland
press@responsibletravel.com
01273 648 519 or 07717 348 368

   

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