Marketing internship job description

Our internship programme
UK law requires employers to pay the National Minimum Wage for any kind of work, including work experience, internships or placement schemes. At present we are only able to offer internships that are fully funded by a third party.

We work with Sussex and Warwick universities who offer fully funded internships to their students and would consider students from other fully funded internship programmes. Below is our Marketing Assistant internship job description that we have with them to give you a sense of what we offer. The exact role we are able to offer to fully funded interns will depend on our requirements at the particular time.

About us
At Responsible Travel we’re here to connect the world’s best and most responsible tour operators with people looking for real & authentic holidays. Starting with just 2 tour operators in 2001 we’ve become the leading place to find tours from over 375 small & specialist tour companies in 190+ countries.

As tourism grows globally the opportunity for authentic experiences diminishes, and the impacts of tourism on places & local people (not always positive) grows. We’ve found the secret to authentic travel is treating local people & places responsibly.

Marketing Assistant Internship Job description
We are seeking a Marketing Assistant to join the fast-paced marketing team whose primary objective is to raise the profile of Responsible Travel and increase the effectiveness of our marketing campaigns.

World Responsible Tourism Awards
Launching in March each with the actual ceremony in November, the World Responsible Tourism Awards are a prestigious, world-renowned event, now in their 13th year.

While you will be actively involved in all aspects of our marketing planning and implementation, the main focus of this role is to support the manager who manages the Awards to ensure their success. It is a diverse role that that will see you involved in all elements of event planning and administration, and also includes marketing and writing.

Other responsibilities include:

Social media
Implementing social media comms plan:
Tailoring and scheduling posts across our social media channels: Facebook / Twitter / Instagram / LinkedIn / Pinterest
Exploring new potential channels and developing a plan for these where appropriate
Monitor social media trends
Monitor and analysis of our campaigns using Moz and Google Analytics
PR & media
Respond to media enquiries via TravMedia
Monitor journalist enquiries via our PR Web CRM database
Draft press releases
Attend planning meetings
Content marketing & Co-publishing
Develop and implement our travel guides (content) & co-publishing strategy by:
  • Securing new co-publishing opportunities
  • Draft copy for publications
  • Coordinating marketing activity with key timings to promote destination
  • Source images for guides and prepare copy
Planning & wider business support Attend weekly company meetings & other meetings where appropriate While primarily working within the marketing team, you may be asked to provide support across the wider business at times.

Key skills
  • You must be meticulous, creative and organised with an eye for detail and design.
  • Good computer literacy; working knowledge of packages such as Word and Excel is essential.
  • An interest in travel, and in particular responsible tourism, would be an advantage.

Your covering letter, (to include confirmation you have access to full funding for the internship and with whom) and CV should be sent to
We are sorry that we are unable to consider applications for internships where full funding is not already in place.

As at 15/9/15
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