Press release: Launch of members update

MEDIA RELEASE: 25 June 2010

Europe's leading green travel site launches in the US, the world's leading travel agent for responsible holidays, is delighted to announce the launch of their sister site, . is a new site for tourists interested in more authentic vacations that also help create better places to live in and to visit.

If you travel for relaxation, fulfilment, discovery, adventure and to learn – rather than simply to tick off 'places and things' – then is for you. is the sister site of UK-based Responsible Travel, the world's leading travel agent for responsible tourism, launched in 2001.

Justin Francis, Managing Director of, said "We are excited to introduce our US travelers to some of the outstanding tourism experiences enjoyed over the past 10 years by UK and European travelers and by the increasing numbers of US visitors who've discovered us.

Over the last 2 years Responsible Travel has seen a rapid growth in visitors from the US interested in responsible tourism, who now account for over 10% of all visitors to the site. We have also seen increasing US media interest in the growing responsible tourism movement, and in Responsible Travel" already includes 1669 richer, deeper, and more authentic vacations. Key launch partners include Gap Adventures, Explore Worldwide and Travel Indochina.

We are also excited to welcome Belize Tourist Board as the official Destination Partner for the launch of in the US, and this month's featured destination.

"Belize Tourist Board strongly believes in tourism that helps sustain local communities and conservation, to which we have a deep commitment, and is delighted to be the launch destination partner for"

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Notes to editors

Responsible Travel is the world’s leading travel agent for responsible holidays. The site offers over 3,500 richer, deeper and more locally distinctive travel experiences that are better for destinations and local communities.

Whether you’re after an action-packed adventure, a relaxing beach escape or a charming countryside getaway closer to home, there’s something to suit all tastes and budgets.

Co-founder, Justin Francis had the original idea for the website after meeting Jackson, a village headman in Zambia. He subsequently launched the site with backing from Dame Anita Roddick in 2001. Based in Brighton, England the company also campaigns for positive change in the travel and tourism industry. is's online travel community website, launched in December 2008. The site offers local travel secrets to travellers throughout the world. Post questions in our Q&A, swap your tips and ideas, upload photos and blogs from your travels and look for companions for your next trip.

+44 (0)1273 82 92 60

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