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Press release: The Cheryl Cole Effect on Kilimanjaro

responsibletravel.com members update

MEDIA RELEASE: 13 March 2009


The 'Cheryl Cole Effect' - interest in Kilimanjaro soars 12 times higher

Public interest in climbing Kilimanjaro has soared to 12 times previous levels according to the world's leading responsible holiday company, responsibletravel.com.

The 1225% increase in enquiries for the company’s Kilimanjaro holiday collection for the first two weeks of March compared with the same period last year comes in the wake of publicity surrounding the recent celebrity Kilimanjaro challenge in aid of Comic Relief in the UK.

The most popular day for enquiries was yesterday - Thursday 12 March - the same day that a documentary of the celebrities' challenge was shown on television in the UK.

Justin Francis, MD responsibletravel.com said:

“It's great to see this increase in interest surrounding trips to Kilimanjaro. Tanzania is a fantastic destination with so much to offer. As well as having the highest mountain in Africa it has beautiful coastlines and incredible game reserves. It is also one of the world's poorest nations. Tourism is an important revenue earner for the country so it's important to ensure as much of the money from your trip as possible remains in the destination . My advice for those inspired to climb Kilimanjaro would be to choose an organisation that truly benefits local communities and local projects, and one that has high standards when it comes to porter welfare."

responsibletravel.com has 22 Kilimanjaro climbing trips , including one from Charity Challenge, the company responsible for organising the Comic Relief Climb.

See our Kilimanjaro holidays

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Notes to editors

About responsibletravel.com:
responsibletravel.com is the world's leading online ethical travel company, selling over 3,000 holidays from over 270 specialist operators and 550 accommodations. All the holidays meet specific responsible tourism guidelines and aim to create better places for people to live and to visit. Launched in 2001 with backing from Dame Anita Roddick, the website is for travellers who want more real and authentic holidays that also benefit the environment and local people. The organisation - based in Brighton, England - also campaigns for positive change in the travel and tourism industry.

Contact:
Krissy Roe
krissy@responsibletravel.com
07717 348 368

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