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Press release: The Rebellious Tourist Manifesto unveiled

responsibletravel.com media release

responsibletravel.com members update

MEDIA RELEASE: 9 April 2010

responsibletravel.com hacker – Rebellious Tourist Manifesto unveiled, identity still unknown

Since our announcement on Tuesday we’ve had chance to review the unsolicited content that appeared on our site. We’re the first to admit our “hacker” wasn’t typical - none of the postings were malicious and the tone was upbeat, rebellious and entirely likeable. First three then eight then fourteen messages were posted as torn off scraps of paper alongside our Tips for responsible travel . Last night the complete picture emerged - a Manifesto from someone calling themselves the Rebellious Tourist.

We like it, we’ve kept it and we want to share it. It reinforces our core message – responsible travel is not only a better was to travel but a more enjoyable way – for you and your holiday destination.

We’ve decided to give the Manifesto its own page because it helps us lift the lid on responsible travel. For too long there’s been this misconception that responsible travel is somehow weighty, worthy and just no fun. We know that’s not true and being rebellious is in fact a founding principle of responsible tourism. Using your curiosity to get behind the tourism “stage” and create change for the better will ensure that the positive impacts of tourism always outweigh the negative.

From today we will be holding up the Manifesto as a mantra for today’s responsible traveller. A way to hit the reset button on the way we travel - to save us all from predictable and unimaginative holidays. If your holidaying has gone a bit Simon Cowell then the Manifesto is as refreshing as Rage Against the Machine!

The Rebellious Tourist claims to know how to reinspire us:

“ You’re tired; you’re spent; you’re overworked. You need to switch off. YOU NEED A HOLIDAY. The year-on-year formula of one sun lounger, two books, three bikinis and a several cocktails has left you cold. You have just two precious weeks to refocus and recharge. You are not convinced your holiday destination should hang on the exchange rate, the weather or the cheapest flight offer. In fact you know its worth comes from the experiences you’ll get and how invigorated and human you feel when you get home. You’re not against breaking a few rules – if that’s what it takes to break away from bland holidays - you just need a nudge in the right direction.”

The straight-talking Manifesto is here to help you take charge with our Rebel urging us to:

“Throw down your sombrero; hold that order for a Pina Colada and step away from the tour bus. Down with the nanny state and prescriptive holidays, open your eyes, join the revolution and bring back your stories from the frontline of tourism!”

To read and comment on the Manifesto click here

To make friends with or send a message to the Rebellious Tourist click here

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Notes to editors

About responsibletravel.com:
responsibletravel.com is the world's leading travel agent for responsible holidays. The site offers over 3,500 richer, deeper and more locally distinctive travel experiences that are better for destinations and local communities.

Whether you're after an action-packed adventure, a relaxing beach escape or a charming countryside getaway closer to home, there's something to suit all tastes and budgets.

Co-founder, Justin Francis had the original idea for the website after meeting Jackson, a village headman in Zambia. He subsequently launched the site with backing from Dame Anita Roddick in 2001. Based in Brighton, England the company also campaigns for positive change in the travel and tourism industry.

www.iknowagreatplace.com is responsibletravel.com’s online travel community website, launched in December 2008. The site offers local travel secrets to travellers throughout the world. Post questions in our Q & A, swap your tips and ideas, upload photos and blogs from your travels and look for companions for your next trip.

Contact:
Krissy Roe or Alex Lyons
press@responsibletravel.com
01273 648 519

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