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Sophie Ellis-Bextor supports the launch of The Virgin Holidays Responsible Tourism Awards 2011


responsibletravel.com members update

MEDIA RELEASE: 16 April 2011

Sophie Ellis-Bextor supports the launch of The Virgin Holidays Responsible Tourism Awards 2011
Responsible Tourism Awards 2011

Nominations are now open for the Responsible Tourism Awards 2011, organised by responsibletravel.com and sponsored for the fifth year by Virgin Holidays. The Awards celebrate the shining stars of responsible tourism - those ventures around the world that make positive contributions to conservation and the economies of local communities.

Singer, Sophie Ellis-Bextor is supporting this year's Awards:
"I believe we have a responsibility to support local communities and the environment, and the people who do this well through tourism should be rewarded – that’s why I support these awards."

Read the full interview with Sophie here.

The Awards, now in their eighth year have grown to become ‘the Oscars’ of the responsible tourism world, having attracted over 10,000 nominations from members of the public since they launched in 2004. Partners include Metro Newspaper, Geographical Magazine (the magazine of The Royal Geographical Society), and World Travel Market.

Justin Francis, founder of the Awards and managing director, responsibletravel.com said:
“There has always been the belief behind the Awards that responsible tourism creates the kind of deep connections to places that give us unforgettable holiday experiences. It is not enough just to be at the cutting edge of sustainability or carbon reduction – our winners need to offer really infectious and enjoyable holiday experiences that get us excited just as much as they create change.”

Amanda Wills, managing director, Virgin Holidays said:
“There has never been a more important time for the efforts of those involved in responsible travel to be celebrated. These continue to be tough times for the travel industry, but it is all too easy to let profit take priority. At Virgin Holidays, we believe that business success and sustainability are not mutually exclusive and our continued involvement in this fantastic awards programme demonstrates our continued commitment to the people and places we work with. We call it our Human Nature Promise, and it is one we plan to keep.

Win a holiday to Kenya
Those individuals who nominate a category winner will be entered into a draw to win a once in a lifetime eight day holiday for two to Kenya (including flights) courtesy of Virgin Holidays. Full details can be found on www.responsibletourismawards.com

How to nominate
Nominations should be made online at the new-look www.responsibletourismawards.com or by post to responsibletravel.com, Pavilion House, 6 Old Steine, Brighton, East Sussex, BN1 1EJ, and include the name and contact details of the nomination, plus up to 200 words on why they should win a Responsible Tourism Award. The category of entry should also be specified (see notes to editors). Nominations close on: Friday 17th June 2011

- Ends -



Notes to editors

Further information
For more information on the Responsible Tourism Awards visit www.responsibletourismawards.com

Responsible Tourism Award categories For full details of the criteria for each category visit www.responsibletourismawards.com/categories.html:

Best tour operator for local experiences - sponsored by Travelife
Best accommodation for local communities - sponsored by Kenya Tourist Board
Best accommodation for the environment - sponsored by Tourism Authority of Thailand
Best in a mountain environment - sponsored by Oman Ministry of Tourism
Best in a marine environment - sponsored by Tourism Fiji
Best responsible cruise or ferry operator - sponsored by Oman Ministry of Tourism
Best low carbon initiative
Best for conservation of wildlife and habitats - sponsored by South Australian Tourism Commission
Best contribution to conserving cultural heritage - sponsored by Oman Ministry of Tourism
Best for poverty reduction - sponsored by Tourism KwaZulu Natal
Best volunteering organisation - sponsored by Oman Ministry of Tourism
Best destination - sponsored by Oman Ministry of Tourism
NEW FOR 2011Best in responsible tourism writing - sponsored by Trinidad & Tobago Tourist Board

For details of this year’s sponsors visit our categories pages

The judging panel
The judging panel for the Responsible Tourism Awards 2011 is chaired by Harold Goodwin, Professor of Responsible Tourism Management at Leeds Metropolitan University & Director of the International Centre for Responsible Tourism, and includes:

Justin Francis – managing director and founder of responsibletravel.com
Tricia Barnett – Director, Tourism Concern
Graeme Gourlay – Managing Director, Circle Publishing
Dr Rebecca Hawkins – Considerate Hoteliers Association, CESHI
Debbie Hindle – Managing Director Four BGB
Sue Hurdle – Chief Executive, The Travel Foundation
Fiona Jeffery – Chairman, World Travel Market
Ian Reynolds – Chairman, Citybond Holdings Plc, former Chief Executive ABTA
Lisa Scott – Travel Editor, The Metro
John de Vial – Director, ABTA
Matt Walpole – Head of Ecosystem Assessment, UNEP-WCMC
Nikki White – Head of Destinations & Sustainability, ABTA

About responsibletravel.com:
responsibletravel.com is the world's leading company for responsible holidays. In 2011 the company celebrates its 10th birthday and has sold $100million worth of holidays since it launched. The site works with over 1,000 tourism suppliers to help market over 4,600 richer, deeper and more locally distinctive travel experiences that are better for destinations and local communities.

Whether you're after an action-packed adventure, a relaxing beach escape or a charming countryside getaway closer to home, there's something to suit all tastes and budgets.

Co-founder, Justin Francis launched the site with backing from Dame Anita Roddick in 2001 and since then has been included in Courvoisier’s The Future 500, Thames and Hudson’s 60 Innovators Shaping Our Creative Future and taken his place on the Advisory Board of The International Centre for Responsible Tourism at Leeds Metropolitan University. Based in Brighton, England, responsibletravel.com also campaigns for positive change in the travel and tourism industry.

www.iknowagreatplace.com is responsibletravel.com's online travel community website. The site offers local travel secrets to travellers throughout the world. Post questions in the free Q & A section - answers from people with real local knowledge are guaranteed, swap your tips and ideas, upload photos and blogs from your travels and look for companions for your next trip.


Contact:
Krissy Roe or Alex Lyons
press@responsibletravel.com
01273 648 519
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