The very ethos of our style of travel is responsible; small groups made up of between three to five families, on fully escorted tours, experiencing the very best of a region, a culture and a landscape, with a friendly local hand guiding the way. Our itineraries are designed to give every member of the group, regardless of age real life experiences without compromising the part of the world we are exploring; to travel responsibly, and encourage others to do the same is at the heart of our commitment as a global tour operator.
We believe that responsible travel is about the attitude you take with you and the choices you make when travelling - to respect and benefit local people, their cultures, economy and the environment. We travel by these values wherever our groups go; whether exploring remote regions of South East Asia to getting under the skin and discovering our European counterparts.
As a country, Iceland takes sustainability seriously. 87% of the country’s heat and water demand is met by using geothermal energy, with hydro power supplying 75% of the electricity and the other 25% coming from geothermal power. Environmental responsibility is a way of life to Icelanders and it is something that we aim to reflect with this family adventure holiday.
Environmentally, we are a carbon neutral company, offsetting the ground emissions of all our passengers on all our trips. Should you wish to offset the cost of your family’s flights to Iceland to make your holiday completely carbon neutral, please just let us know at the time of booking.
Waterfalls, glaciers, geothermal pools, geysers, volcanoes and lava flows all feature on this journey through the Iceland’s pristine natural wonders and we expect all our travellers to assist us in maintaining these environments. We ask our travellers to journey with respect, disposing of rubbish and litter carefully, recycling where ever possible, and sticking to marked paths and trails when exploring national parks. The entrance fee we pay to access the national parks such as Skaftafel and Pingvellir contributes directly to the conservation of these unforgettable, protected wilderness areas.
We also ask our travellers to use refillable water bottles during their trip rather than purchase bottled water while travelling. The tap water in Iceland is considered to be safe to drink therefore there is little need to purchase bottled water. The sale of bottled water contributes to an enormous environmental problem around the world. In addition to the water in the bottles; the production of a 1 litre plastic bottle takes 2 litres of water and 200ml of oil. A large proportion of these bottles end up in limited landfill or discarded in waterways and natural environments, sometimes despite the best intentions of those who disposed of them.
Throughout this trip we support local suppliers. From the company who run our boat tour on Glacier Lagoon (Jokulsarlon), to the small, often family run restaurants we dine in, to the locally owned hotels we use throughout the trip. Wherever possible, we aim to direct the funds from our travel into the communities we visit rather than into the pockets of larger corporations.
You will travel with a professional local group leader, recruited from within Iceland, in fact, all of our team ‘on the ground’ will be Icelandic. Employing local group leaders and drivers is a key element of our operations. Not only does it provide employment opportunities and therefore financial benefits in the country we are visiting, but it also gives our travellers access to intriguing local insights, cultural view points and occasionally access to areas that just aren’t detailed in guide books. Chatting with the group leader is a great way of engaging younger family members with the places being visited. When travelling with us, local knowledge goes a long way.