Morocco trekking holiday, Mount Toubkal in summer

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Responsible tourism

Responsible tourism: Morocco trekking holiday, Mount Toubkal in summer


On our Toubkal climbs, all transport is run through the only officially registered transport company in Morocco, ensuring all vehicles are properly maintained and therefore reduces any emissions caused by overland travel. All meals are locally sourced wherever possible and are cooked by the local families in the communities where we stay. Our local staff ensure no mules are overloaded with equipment, rather paying to have additional mules when necessary. In addition, the mules receive appropriate meals and care, and are not forced along unsuitable trails that may endanger them or cause stress.

We implement a strict 'leave no trace' policy, whereby any food is carried in, and all waste is carried out from the climbs. We keep to well marked trails so as to not alter or damage the landscapes through which we trek. To avoid fire and smoke damages, we bought a water filter so we no longer boil any water on the mountain.


All our Mount Toubkal climbs are run in conjunction with local businesses and families, ensuring benefits to local economies. Our Toubkal route takes us to villages and homestays away from the more commonly used trails, so more remote and less visited villages benefit from our trips. Brothers Ahmed and Ibramhim are our local staff for the trip, and it is through their local network of family and neighbours that we connect with other villages.

All our guides are registered at the Imlil Bureau de Guides; this ensures guest safety but also that guides are trained to appropriate standards for their own employment progression. We do not engage in competitive tendering for work, or try drive down fees.

We adhere to carefully researched local customs in terms of business, tipping, host interactions, as well as appropriate dress and behaviours. Our guides are encourage to share as much local knowledge and experience with our guests to ensure this a positive cultural interaction between visitors and hosts communities.

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