In line with our strong stance on responsible tourism, all guides on this trip are local Namibians, picked for their excellent indigenous knowledge of the area and high degree of training. Their understanding of the country’s flora, fauna and local culture will ensure a true insight into Namibian life.
You will experience a taste of the nomadic Himba culture in Damaraland, where a local farmer and village chief have formed a unique partnership which allows visitors to discover this intriguing culture in a sensitive and responsible manner. Throughout the trip you will also visit attractions which have been given into community care. At each of these sites, a local guide will lead the group and spend time explaining a little of the history and significance of what you see. These initiatives ensure that knowledge is maintained and revenue from tourism is ploughed back into the surrounding communities. We feel it is of great importance for locals to understand the value of tourism in order to ensure long term care of their environment and so we support these initiatives wholeheartedly.
The trip also supports the world-renowned AfriCat foundation, which conducts vital research into the preservation of Namibia’s big cats. You will see first-hand the fascinating work of this respected organisation, which includes sheltering “problem” animals and rehabilitating them into the wild. We believe that sensitive and sustainable tourism is an invaluable help to developing the communities and preserving the environments of sub-Saharan Africa. So we encourage more people to visit Africa; promoting the positives through enjoyable and informative trips – whilst maximising the benefits these generate for the local economies, environments and host communities in Africa.
We aim to be a very fair company – to our travellers, to those who work for us and with us, and to the areas and communities which host our travellers.
We actively support areas where our traveller’s visits will help to conserve habitats and develop local communities. We aim to work with suppliers who provide local employment and training and who offer good quality, environmentally and culturally sensitive activities. We encourage local community participation in tourism projects and over the years we have supported a number of successful, small-scale conservation, community and educational projects in Africa.
Responsible tourism is at the heart of what we do and as part of our trips we also encourage our travellers to do their bit with informative suggestions on how to best support the local economy, minimise their footprint on the environment and to be culturally sensitive of the area they are visiting.
In the 1980s the director of this company, Chris, volunteered at a rural bush school in Zimbabwe, teaching A level Maths for 3 years. Whilst there, he realised there wasn’t a decent guidebook for the area and so he successfully secured a contract to write one himself, including Namibia and Botswana. Chris now owns an African tour company that makes use of his extensive knowledge and passion for the area. He insists that all staff visit the places they sell every year so they know exactly what they’re talking about and can supply travellers with all of the options available to them.
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