As a company we aim to encourage interaction with local communities while showing respect for local culture, beliefs and traditions, as well as the importance of respecting the natural surroundings in order to protect places for generations to come. Our Tour Leaders are recruited locally and are trained by us in the importance of responsible tourism with guidance given on how they can make a difference. This then percolates down through those they deal with.
A night's camping and optional camel ride takes our groups into the protected area of Wadi Rum where they learn about the Bedouin way of life and plants which are both rare and endemic to its ecosystem. The money generated by tourism in this area goes to support the local Bedouin and reinforces amongst the local people the importance of protecting this unique area.
The Gulf of Aqaba is a place of outstanding natural beauty whose existing marine ecosystems are fragile and in danger. Our groups are well informed about the impact of interfering with this ecosystem and our tour leaders help to promote wider awareness of this locally. Conservation of water is actively promoted in Jordan. We work closely with our local suppliers to see how we can help them save water in the fragile desert environment. As there is no recycling in this area our clients are encouraged to carry water purification filters and water bottles.
All accommodation is locally owned and in which you experience great food, most of which is sourced locally. This not only provides direct employment within the hotel, but also has the effect of distributing money beyond to small businesses that supply the hotel and in this way money is spread throughout the region we visit.
As well as the above, we support a variety of charities and projects worldwide which support vulnerable communities and habitats including Friends of Conservation, Hope Worldwide and Send A Cow. We are also actively engaged with UK travel industry bodies which promote best practice in responsible tourism, such as Tourism Concern, The Travel Foundation and AITO. Our commitment to responsible tourism is not limited to our overseas operation and we have measures to ensure our UK office operates according to our responsible tourism policy. Carbon offsets for all flights booked with us are included in the tour cost.
This small group operator is just celebrating its 30th year and was originally set up to enrich people’s lives through adventure travel. The directors have roots in overland trucking and are determined to keep a pioneering spirit alive. They believe what sets them apart is the strong relationships they’ve developed with local suppliers and tour guides over the years. A tour leader who thinks creatively can turn a good experience into a fantastic one and open up a place so that travellers gain insight into a completely different way of life. They operate in many different countries and try to avoid a blanket approach – their aim is to get customers involved in the projects they visit and to forge lifelong friendships.























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