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We never encourage cheeky telephoto snaps of people who do not know they are being photographed. We get close, meet people, accept invitations to enter their homes and listen to their stories. We try to make photography as much fun and educational for the subject as it is for the photographer. We make sure locals are never treated like wildlife in a zoo.
We travel in small groups to minimize our impact on places we visit and local communities.
This particular trip helps to generate tourism revenue in off the beaten track places, utilising locally owned businesses. Accommodation is in smaller family run hotels, meals too are often in local ‘people's restaurants'.
Photography by its very nature brings people into closer contact with their environment and with local people. These trips celebrate and re confirm the value of nature both to guests and locals and through our passionate interest in them, encourage people to protect their natural environment, architectural integrity, customs and traditions.
Serkan studied Drama at Bristol University then worked as a film maker in Soho, London, but his love of his home country, Turkey, led him to set up a tour company. His itineraries combine extraordinary experiences in weird and wonderful places along with the traditional highlights. Serkan hand-picks local guides for their genuine respect, personality and charisma, who don’t just regurgitate information from textbooks. He believes that the incredible hospitality, curiosity and warmth of the people, as well as the landscapes and history, are what make Turkey so special. These ambient holidays offer an opportunity to see the country through the eyes of a local.

We invite every traveller who books a holiday via us to send in a review. Because we don't run the holidays they're completely independent and unedited... remember to read between the lines though, as two people on the same holiday can have different views!
