The operators of this trip strive to inspire their guests with quality wildlife and nature experiences in a sustainable and responsible manner, as well as sharing their experiences with wildlife enthusiasts the world over. As such, they set up the Polar Bear Cam on top of a Tundra Buggy to beam live images and video footage of polar bears onto the internet. This footage has also been aired by National Geographic.
Education: Each autumn the operator hosts polar bear researchers to conduct video-conferences with groups of students at zoos, and other educational institutions to spread polar bear awareness and the conservation message. In October 2004, a select group of students from around the globe took part in a Polar Bear Science Camp, intended to stimulate creative and critical thinking and to generate in the students "Ambassadors of the Arctic".
Human impact research: The operator sponsored a comprehensive, decade-long study conducted by Dr Jane Waterman of the University of Central Florida, designed to evaluate if any significant human impacts on Churchill's polar bear population exist as a result of ecotourism operations and, if so, what sorts of measures could be implemented to mitigate or minimize such impacts.
As a result of these actions the operator has been recognised with awards from The Travel Manitoba (Ecotourism / Sustainable Tourism Award 2004 & 2005), Polar Bears International (2004 Outstanding Corporate Citizen Award) and The Foundation for Ocean Research (2004 John Stoneman Award).