The common objective of North East Finland, including the Ruka municipality, is to develop from a nationally well-known tourist resort into an internationally attractive outdoor tourist region.
Tourism is the most vital industry in the area and gives work to about 1000 people generating an annual total tourist income of over €104 million. Tourism has a positive impact both socially and economically on people living in these remote areas. Local authorities, tourism organisations and tourism providers all work together in various fields, continuously developing programmes which will ensure that tourism in the region is managed sensibly and impacts positively on local communities and the environment.
The philosophy in the region is to ensure that tourism providers use, to the greatest extent possible, local providers, be it for hotels, activities or employment and visitors are positively encouraged to try locally produced food and drink. Also we try to incorporate a learning experience into the trip whether it is in the form of a new skill or an insight into the culture and history of the area.
Where activities such as snowmobiling may have a minor impact on the environment, such pastimes are carefully managed and are part of every day life in these parts. Trails are clearly defined and managed with tourists only allowed to drive snowmobiles under the close supervision of fully qualified instructors.
We adopt the same philosophy in this region, using locally or Finnish owned hotels and activity partners based in Ruka hence ensuring that the local community benefits.