Africa in Focus

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Africa-in-Focus provides overland travel in comfort and style for the more discerning traveller. Capture the essence of African wildlife, culture and landscape while improving your skills in photography with the aid of our qualified photographic tour-leader, who provides workshops and tutorials as you travel through the ever-changing African continent. Our specifically designed Mercedes truck has a maximum of 16 reclining seats and ample legroom; panoramic windows and roof-hatches; internal/external lockers for ample/secure storage. We provide top quality camping equipment and carry a laptop computer for downloading digital images onto CD Our tours, from 14 to 54 days, travel from Nairobi to Cape Town, or visa versa, via Victoria Falls and include many adventure activities.
Member since: 19 May 2004

How the minimum criteria of the responsible travel standard was met...

Economic responsibility

  • We encourage the use, and only make use of (unless not possible) local suppliers and services. This includes local produce, foods and crafts, local tour operators where needed and locally owned and run accommodation, hereby ensuring the funds contributed to accommodation and services stay within the country.
  • We employ local guides, and make us of local labour, in order to contribute to the economy of the local community. Local guides are used for community visits, as well as for other community run tourism projects (Twyfelfontein, Brandberg).
  • We encourage our clients to purchase locally produced items by taking them to local craft markets. We also inform our clients that bargaining, and trading goods is the norm, but to keep in mind that the community has to make their living from this, and not to try and bargain unfairly.

Environmental responsibility

  • For distribution of tour information, pre and post booking, we encourage the use of the internet, and e-mail distribution where possible.
  • Our group size is maximum 16, thereby trying to minimize the impact on sensitive ecosystems.
  • We make use of small-scale, locally run accommodation, who often make use of alternate power sources (wind, solar) and who actively recycle their waste.
  • Again we make use of local guides to educate our clients on the environmental impact that we as tourists can have. This makes an impression on the clients, and assists in minimizing the impact we have as a group.
  • We endeavour to use natural resources, eg water, sparingly, and encourage our clients to do the same. Local fuels (eg wood and charcoal) will only be purchased if there is clearly an abundance of this is the area. In areas where vegetation is sparse fuel wood will be purchased prior to this area, or we will go without.
  • Any areas visited are to be left as we found them. No litter is to be left behind, unless adequate waste disposal is provided. Nothing is to be removed from remote areas by us or by our clients. Vegetation and geology is to be left untouched.

Social responsibility

  • We will only introduce our clients to areas where the community welcomes them. Cultural visits will always take place where there is a community project in place, where all areas of the community benefit. Local guides help our clients understand the local custom and norms, and to interact on a more personal level with the communities. By learning some of the local language our clients can have a more positive impact on the community, and leave a more favourable view of tourists in general.
  • We encourage our clients to contribute to community development projects where we recommend, rather than distributing items randomly.
  • We inform our clients about local customs and norms, so that they are aware of the impact that their behaviour can have on a community.

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