The trail is located in a region of Iceland that has been in slow but steady economic decline for the past 30 years. Many farmers and fisherman have abandoned their farms and centralised their boats. This has left a few isolated individuals and communities and a lot of wild space! Our trails are carefully designed to integrate these remaining stalwarts through employing them to provide campsites, food, services and local products. Logistically, in 2014, we made use of 25 different local service providers to complete our trails. Our project is financially backed by the region's development agency and a national innovation centre of excellence. Wildfjords also has a charitable arm, called Wildfjords Restoration which is supported with grants applied for by the Wildfjords team.
Our trail adventures are designed to deepen a person's relationship with nature, with the understanding that an emotional entwinement with nature often leads to feelings of personal responsibility for nature. We achieve this by teaching foraging skills, and conducting storytelling and facilitated creative activities.
We practice a complete no-trace policy on all our trips, taking all rubbish and toilet paper away with us, and recycling all plastics, metals and glass. We are careful to instruct people not to foul water courses with soaps and solids and use biodegradable soap at all times. Our walking routes are carefully selected to minimise impact on often fragile flora and we only make fires where it is permitted. All food is locally sourced where possible, and reflects Iceland's rich maritime and farming heritage. Our service providers are also chosen based on their approach to sustainability and our accommodated adventure package is based at a property that is run on renewable electricity generated by a water turbine.
We are passionate about nature and aim to share that passion with our guests.
Wildfjords aims to bring travellers to the region through creation of a long-distance hiking trail. This is an initiative that is supported by the region's University Centre and by the aforementioned financial grants. We are working with local partners to create a trail that reflects the region's unique character and values and supports the development of genuine eco-tourism products. Within this approach is recognition that the visitor has an equal impact on local people as do local people on the visitor. By carefully selecting who and how we work with people, we ensure that the soul of the interaction is preserved, and an authenticity is offered to both visitor and local. As an example, Wildfjords runs an Artist Residency, which offers an opportunity for artists to walk and make work in response to their experiences; locals then gain new perspectives of their environment through viewing and being collaborative participants in the artists' work.
We're also careful to support local people for whom the extra income is particularly needed e.g. remote farmers. It is also an excellent opportunity to experience rural Icelandic life for our guests.