We believe in doing our bit and giving back to the community and the region. From day one, we have committed to donating 5% profit from each and every walk we sell to worthy local charities. In 2014-2015, we are supporting local organisations, WA Charity Direct and Friends of the Cape to Cape Track.
In addition, we have entered an alliance with outdoor gear retailer, Macpac, to further our ability to support local organisations. For every dollar that the company or its customers and supporters spend in Macpac stores, we earn “Macpac dollars” that we use to purchase outdoor gear for local organisations. Initially we are using these funds to purchase kids sleeping bags for Camp Quality’s Western Australian camps for kids dealing with cancer.
In terms of other local support, we give back to the region in a number of ways. Walk into Luxury supports local businesses by using 100% local food and wine produce in our guests’ hampers and meals, and by outsourcing work to local businesses where possible, rather than absorbing everything ‘in-house’. For example, we engage a number of local contractors to provide transfer services, massage services and catering. We also decided not to construct our own accommodation, which has allowed us to support local accommodation businesses and also to avoid unnecessary environmental impact on and around the Cape to Cape track.
We are a member of the Friends of the Cape to Cape track, which is a local organization dedicated to preserving the Cape to Cape track for future generations. We also financially support the Friends group through our corporate giving program.
To minimise our impact on the Cape to Cape track, we take the following steps:
1. Walk into Luxury applies (and trains all guests in) the ‘leave no trace’ principles of bush walking
2. We limit guest numbers to ensure we do not overuse the track
3. We source all food and beverages for our walks locally to reduce our carbon footprint
4. We provide guests reusable water bladders and reusable containers to minimize the use of plastic by our guests and the likelihood of rubbish being left on the track
5. We do not camp on the track, instead we opt to use existing local accommodation set sensitively within their surrounding natural environment.
6. We are an accredited tourism business with sustainability and environmental management policies approved under the Australian Tourism Accreditation Program
7. We hold a Commercial Operators Licence to provide walks within the Leeuwin-Naturalist National Park issued by the Department of Parks and Wildlife, which involves annual operator training targeted at (among other things) ensuring the protection of the National Park and best practice operation within the park.
We aim to showcase the very best of the Margaret River region, in terms of food, wine, nature and wildlife. We encourage guests to slow down and get outside to see the real Margaret River. In doing so, we promote the region and an appreciation of the local environment and culture which is heavily linked to the food, wine, beaches and great outdoors. We work closely with local, regional and State tourism bodies and other local organisations and businesses towards our mutual aim of promoting the unique environment and culture of the Margaret River region in a way that supports economic (but sustainable) development.