Morocco highlands small group tour

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01273 823 700

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Responsible tourism

Responsible tourism: Morocco highlands small group tour


We are committed to see an environment in the particular destinations free from toxic and harmful substances. We have been part of different campaigns such as "Zero Plastic" a campaign to address All Moroccans not to use plastic bags and anything plastic that is not bio degradable, “One Million Hectares Forestation” fighting sand invasion in the Sahara Desert and erosion in the Atlas Mountains, “Urban Farming” a project to make Casablanca a green bio center instead of just the industrial capital of Morocco.

We also advise travelers to pay high attention towards the reduction of negative impacts on the environment and preservation of natural resources. We advise travelers to try not to waste water in hotels by letting taps and showers run unnecessarily.

Our local guides are very well versed in introducing their culture and their people to our visitors, also make sure to supply guests with useful tools such as greetings in Berber or Arabic, suitable gifts to take with them when they visit locals in their tents or dwellings. Offer our visitors deep input on customs and traditions, what is the best way to break the ice and feel welcomed. Mutual respect is set in advance on both sides so the encounters are just as smooth and harmonious as nature is. Mountain people are so generous but they need to fully understand the purpose of these travelers visiting their communities. When things are set on good foundations then both sides benefit from the moment to create everlasting memories.

We also provide information on how to be sensitive to natural habitat, forests and open crop fields with campfires, off-road driving and avoiding detergents, toothpaste, silver foil and the proper disposal of plastic bottles and bags.


We help and encourage local communities for the protection of biodiversity and cultural values; promote and support indigenous knowledge which support the environment; promote useful traditions and campaign against harmful traditional practices and imported ideologies.

We work towards supporting the local communities to be direct beneficiaries of the tourism industry. To ensure that we mainly train and hire local guides, purchase products such as food, water, soft papers, etc from local shops and advise travelers to do the same. All our accommodation are authentic to the region’s architecture and natural make up, locally owned and 100% green friendly with all responsible practices available.

We support local initiatives and invite visitors to visit these on all our itineraries. We send tourists to "Berber Cultural Initiative" a group who got a license to exhibit and promote the reality of Berber indigenous culture, Art and Music, ancient household materials and "Women Centers of Adult Learning". We support rural voluntary medical and teaching Caravans of professionals. We support our Mountain community in hard winters by blankets and warm clothes. We encourage our travelers to contribute directly to NGOs and associations of these rural communities in the hinterland.

We are trying to find a way to support another project named Village of Hope in Ain Leuh to help orphans in and mal nourished children in the Atlas Mountains. The project is implemented in Ifrane and rural areas and focuses on unwanted Children and poor single mothers. One of our staff wishes to devote her time to be directly involved.

Jawad Lahani, Youssef Sebti, Fouad Benjelloun are all specialists in tailor made travel to their homeland. Our tour leaders accompany you throughout, with local guides joining you at different stages of your trip who are also specialized in particular aspects of culture, botany, history, wildlife or mountaineering. We are all Moroccans in this company eager to give the best of our beloved Morocco and its culture.

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