Small group short break to Iceland

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13 Oct 2021
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10 Nov 2021
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Responsible tourism

As the pioneers of responsible tourism, we screen every trip so you can travel knowing your holiday will help support conservation and local people.

Activity & Environment
We are very conscious of our effects on the environment and where possible we favour sustainable activities to take part in that have little detrimental effect on the environment. Throughout this trip we have numerous opportunities to get involved with a range of low impact activities, from relaxing in the Krauma geothermal baths to walking glaciers. On day two we’ll take a 6km hike to the Eldborg Crater and follow this to a hidden waterfall. Whilst visiting Thingvellir National Park, guests can witness some dramatic landscapes where the Eurasian and American tectonic plates are pulling away from each other, and on our final day, we can enjoy a relaxing bath in the Blue Lagoon, enabling guests to experience the mineral-rich waters. If the weather is good, there may even be a chance to see the northern lights.

Generally, a huge proportion of tourists don’t venture further than the key popular sites - for instance the Blue Lagoon - whereas we do. The challenge for Iceland is to spread the economic benefit of tourism further than the capital, and our visit helps with this through our visit to Krauma. Few tourists visit Krauma and other less known areas for geothermal bath, but by visiting underrated areas on this trip, we are sustaining other areas and communities, meaning that people can stay in their original communities rather than having to relocate to the city to make an income from tourism.

Moreover, we also encourage our guests to pack reusable bottles to reduce the need for single use plastic on this trip. In our UK office, we are working towards reducing our carbon footprint through engergy conservation measures, recycling policies and the promotion of cycling and walking as a means for our staff to commute. Our head office in the UK has become a plastic-free zone with the use of plastic bottles being banned and we distributed reusable water bottles and tote bags to every staff member.

The Impacts of this Trip

Accommodation and meals:
On this trip, we spend four nights in comfortable hotels, we try to avoid larger chain hotels where there are suitable alternatives, but in certain regions this isn’t always possible. We’ll stay at Fosshotel Baron, in the heart of Reykjavik near the seafront. When meals are not included, we visit downtown restaurants and support smaller businesses such as Bastard brew & Food, that have their own beers brewed off site. By dining at local eateries, we are directly giving back to the places we visit, since usually most of the money generated is reinvested into the area. Another family business that will benefit from our tourism is Olverk Pizzeria and Brewery, recognised for its production of craft beer and wood fire pizzas.

Community & Culture:
Our Icelandic operators hire local guides for each trip, which is mutually beneficial in that the community benefits from employment opportunities, whilst clients gain an insight into the country from staff with valuable local expertise. The guides union has taken steps over the past few years to ensure minimum wage and other working conditions. We don’t import short term cheaper guides from other countries to undercut this.

In addition to this, the hotel we stay at in Reykholt is located in the town where Snorri Sturluson lived – a medieval chronicler of Norse sagas and histories. On this trip we also support local businesses through our visit to Fridheimar Greenhouse, where we learn how Mediterranean vegetables are grown using clean geothermal energy and sample home-grown tomatoes. Guests are also free to purchase any of the products from this innovative set up. Our tourism directly benefits smaller establishments like this, since we are financially giving back to the places we visit. Olverk Pizzeria and Brewery is another example of this, where guests will experience a tour a tasting session from the family business.

Group Size:
This is a small group tour, meaning that we have a low impact on the environments and communities we visit and are able to ensure that we do not disrupt or lead to the displacement of local people. The small number also allows us to stay in unique, family-run hotels that cannot benefit from coach tours and other mass tourism due to their limited sizes.


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