Japan small group holiday, Japan unmasked

Our best value small group tour, using infamous bullet trains and bikes to see as much of the country as possible, staying at locally-owned temple lodges, minshukus and ryokans to experience local rituals and seasonal home-cooked feasts.
Tokyo Nagano Bullet train travel Takayama in Japanese Alps Matsumoto Stay in traditional ryokan Kenrokuen Gardens Kurashiki canals Kyoto Hiroshima and Peace Museum.
Price
£3480To£4100 excluding flights
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Duration
14 Days
Type
Small group
Reviews
More info
Maximum group size: 14 per group Single rooms guaranteed at every stop for solo travellers (no single supplement).
Dietary requirements can be catered for, but vegans, vegetarians and gluten-free travellers should expect some simpler meals.
Offers
Book by 30 September and travel before 31 December 2026 to get £1,000 off when you travel as two (partner, sister, best friend).
Make enquiry

Description of Japan small group holiday, Japan unmasked

Japan Unmasked is a bit like a Japanese culture sampling platter – the top sights you’ve been dreaming of seeing for years, mixed with those places you may not have heard of. And, if you’re travelling solo, there’s no single supplement.

This fast-paced itinerary takes you through Tokyo, Hiroshima and Kyoto – the must-see cities of any first-time trip – but also leads you into rural Japan. You’ll wander the canal-lined streets of Kurashiki, often skipped by tourists, stay overnight in a Buddhist temple at Zenko-ji in Nagano, and soak up samurai history at Matsumoto’s striking 16th-century “Black Crow” castle.

Travelling by bullet train, bus and local rail, you’ll see the country as its people experience it every day. Watch city skylines give way to rice fields and mountains, share trains with commuters and kids on their way to school, and grab snacks from vending machines between stops.

Where you stay is as much a part of the experience as where you go. Sleep in a traditional family-run ryokan inn in Takayama, where a seasonal, beautifully presented kaiseki feast is served each night for dinner. In Nagano, join the hypnotic morning prayers at Zenko-ji temple, carried out today, as they have done for centuries.

With an Insider leading you all the way, you’ll access the quieter moments and experiences that make Japan unforgettable, but are often difficult to book yourself. Like a guided tour through Kyoto’s lantern-lit Gion geisha district with a local, and cycling through the Kibi Plain past rice paddies and shrines, hearing the legend of the little boy, born in a peach, who fought ogres.

Japan Unmasked is an ideal first Japan journey, mixing the known highlights with quieter glimpses of daily life. It’s the most authentic way to see Japan – fast, fun, and full of surprises.

Price information

£3480To£4100 excluding flights
Convert currency:
Convert prices to approx. UK Sterling Convert prices to approx. US Dollars Convert prices to approx. Euros Convert prices to approx. Canandian Dollars Convert prices to approx. Australian Dollars Convert prices to approx. South African Rand Convert prices to approx. New Zealand Dollars Convert prices to approx. Indian Rupees
Maximum group size: 14 per group Single rooms guaranteed at every stop for solo travellers (no single supplement).
Dietary requirements can be catered for, but vegans, vegetarians and gluten-free travellers should expect some simpler meals.
Make enquiry

Check dates, prices & availability

Leader interview

“One of my favourite places to take people for a drink in Kyoto is an old bar run by an old lady, who tallies up the bills on an abacus.”

Travel guides

Best places to go on holiday in April
Celebrate spring, travel on a budget in Borneo, or see Cuba and Jordan.
Japan
From bullet trains to bubbling hot springs, we show you why Japan is such an interesting and unique country to visit.

Holiday information

Our top tip:
Don't be afraid of language barrier. The Japanese have an innate ability to welcome guests, and it brings great pleasure when you return the compliment.
Trip type:
Small group, max 14 people.
Solos:
Solo travellers have single room with NO surcharge, except in traditional accommodation.
Accomm:
Modest hotels with ensuites. 3 nights in traditional lodgings with shared bathrooms.
Included:
Accomm., tour guide, transport passes, some activities.
Meals:
All breakfasts, 1 dinner included. Budget £3 for street food, £8-10 for dinner in modest restaurant.
Dietary requirements:
We can cater for vegetarian and vegan diets.

Reviews

37 Reviews of Japan small group holiday, Japan unmasked

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Reviewed on 04 Dec 2025 by

We loved our trip to Japan! The courtesy of the Japanese people and the cleanliness were much appreciated and the autumn colours were spectacular. Read full review

Reviewed on 19 Oct 2025 by

Amazing. The guide, Hanan, was the best ever. Read full review

Reviewed on 10 Oct 2025 by

It was an amazing experience and I was very sad to leave. Read full review

Reviewed on 25 Oct 2024 by

Absolutely fantastic. Read full review

Reviewed on 26 Sep 2024 by

It was great. Having a good travel guide and pleasant co-travellers is obviously a huge benefit. The most memorable part was Hiroshima Peace Park, because of its beauty and its historical significance. Read full review

Reviewed on 23 Apr 2024 by

Seeing the cherry blossoms, the major shrines and the lovely people Read full review

Reviewed on 06 Jun 2023 by

One of our best. Read full review

Reviewed on 30 Apr 2023 by

10/10 - Very enriching and rewarding. We thoroughly enjoyed it... A million thanks! Read full review

Reviewed on 21 Nov 2022 by

Most memorable... The superb autumn colour ( we were so lucky with the weather 1 day of rain)The Japanese inn, at Takayama, bento box, The horrors of Hiroshima, The temples / Shrines (especially Fushimi ) the gardens. Tokyo at night. The unbelievably knowledgable tour guide, Van... Read full review

Reviewed on 31 Oct 2022 by

The unexpected appearance of the snow monkeys and the gorgeous views from the top of Mijamura island were real highlights... Excellent. Read full review

Reviewed on 17 Nov 2019 by

It is actually hard to pick one part, it was all memorable. Hiroshima, very moving experience, Miyajima and the view from the summit. Read full review

Reviewed on 11 Nov 2019 by

The part I liked the most of our days was taking an (nearly) daily onsen bath to recover from the day. Especially the outdoor onsen in Nagano was very beautiful. Read full review

Reviewed on 29 Oct 2019 by

I enjoyed all of it. I especially liked the flexibility and that I could go off an explore on my own. Read full review

Reviewed on 16 Oct 2019 by

We had an amazing time and have left with lots of great memories and experiences. Read full review

Reviewed on 20 May 2019 by

The most exciting part for me was trying all the many different foods under the expert suggestions from our tour leader. Read full review

Reviewed on 06 Aug 2019 by

Visiting Tokyo was special. Just walking around experiencing the sights, sounds and buzzing energy of the largest city on the planet will stay with me forever. Read full review

Reviewed on 09 May 2018 by

The beautiful Himeji Castle floating above you on the horizon when walking towards it from the station. Hiroshima was very moving. Read full review

Reviewed on 02 Jan 2018 by

There were many `most memorable´things such as the autumn colours, the gardens, the Japanese people, the food, the variety you offered on this tour, the numerous surprises Japan has in store by being so different, the group, the tour leader. Read full review

Reviewed on 28 Oct 2018 by

Most memorable: The beautiful Japanese gardens, the forested mountains, the beautiful temples, the courtesy and helpfulness of the Japanese people. The wonderful food. The efficiency of public transport. Everything was so clean... Read full review

Reviewed on 27 Aug 2018 by

On the whole very interesting but very fast paced but obviously if visiting a lot of places in a short time things have to be missed out. Read full review

Reviewed on 19 Mar 2018 by

The highlight was meeting the Japanese people - they were so friendly and provided a fabulous service, all of them doing there best to help out the 'non Japanese' speaking tourists. Also, the country was virtually 'spotlessly' clean with no litter, graffiti or the usual grime one associates with Europe. Read full review

Reviewed on 03 Dec 2017 by

This was incredible trip. My favourite places were the beautiful seaside town of Kamakura, it’s tranquil temples, great Buddha... Read full review

Reviewed on 03 Jul 2017 by

The loveliness of Nagano was a surprise (the zen temple ceremony really special) Takayama (the city as a whole and a wonderful restaurant we found Kyoya), Masamoto castle, and the okonomiyaki meal in Hiroshima. Read full review

Reviewed on 27 Jun 2017 by

All of it was fantastic. An amazing experience, made possible by an awesome tour leader. Read full review

Reviewed on 27 Jun 2017 by

The highlights for me personally were a visit to the D.T. Suzuki Museum in Kanazawa and the visit to the O Torii Gate on the island of Itsukushima, where deer roam freely. The whole two weeks were a whirlwind of amazing sights, sounds and experiences. Read full review

Reviewed on 29 May 2017 by

Every moment was fabulous. The contrast of the crowds in Tokyo to the quiet area in Nagano where we stayed in a priest's lodging. Read full review

Reviewed on 11 Apr 2017 by

The day with the snow monkeys sticks in my mind but the morning we spent at the Buddhist morning prayer was also incredible. Absolutely amazing! Hugh did an incredible job showing us around and had an excellent rappor with the locals. This has been my favourite holiday so far. Read full review

Reviewed on 30 Nov 2017 by

Our guide was the best guide I have ever had on a holiday. Read full review

Reviewed on 29 Jul 2017 by

I enjoyed the variety of locations we visited. Read full review

Reviewed on 06 Mar 2017 by

The art and Japanese craft museums blew me away and despite the cold temperatures, the temples, shrines and gardens still looked wonderful. Not living in a cold climate, I found the snow up north quite exciting. Terrific fun with a group brought together through skilful leadership... We saw and did things we hadn't expected to do and tried so many delicious food styles. Read full review

Reviewed on 18 Jul 2016 by

The breadth of experience, from the neon lighted frantic pace of Tokyo, to the 5am chanting of monks at a Nagano temple, all connected by the thrill of the Shinkansen. Read full review

Reviewed on 16 Oct 2016 by

Wonderful! Read full review

Reviewed on 15 Aug 2016 by

Very enjoyable. We were a family of 3 travelling with a 17 yr old son. We all had a very memorable holiday . It was full on though with little time to rest but we knew that before we set off and it delivered the anticipated full schedule. Read full review

Reviewed on 28 Apr 2016 by

The holiday fully lived up to expectations! Read full review

Reviewed on 19 Oct 2015 by

Amazing holiday would definitely recommend. Read full review

Reviewed on 12 Oct 2015 by

My holiday was wonderful, William our tour leader, with his unique style made our holiday really special! Read full review

Reviewed on 19 Jul 2015 by

I loved the variety of sights. There was always something a little different to see and do. Loved the variety of restaurants! Every night we tried a new type of Japanese food. Our guide, Alain, was terrific! Read full review

Responsible Travel

As the pioneers of responsible tourism, we've screened this (and every) holiday so that you can travel knowing we've worked to maximise the benefits of your holiday to local people and places, and minimise any negative impacts.

Planet

While this tour includes the big showstopping highlights of any Japan trip, the trip includes visits to smaller towns, further from tourist hubs, like Kurashiki and Nagano. Not only does this elevate your trip to a more authentic experience, it relieves the pressure on infrastructure and supports smaller, more traditional communities away from the cities and main sights.

Japan Unmasked runs outside the peak spring and autumn seasons, which often means a better chance of space at places that get squeezed in cherry blossom and autumn-leaf season. Winter light through Fushimi Inari's torii gates, Kenrokuen on a calmer morning, Kurashiki's canal streets on a day when the pace is slower. The timing is part of the design.

So is the routing: Nagano for Zenko-ji's morning prayers, Matsumoto for the Black Crow castle, Kurashiki -a beautifully preserved canal town that many first-time itineraries skip. The trip moves through the big-name cities, but it keeps finding the quieter version alongside them.

Getting around by Shinkansen, regional train, local rail and cycling keeps you inside Japanese life rather than insulated from it. Behind the scenes, every booking feeds the Impact Fund, backing long-term nature and community work linked to where we operate. We track and report where it goes.

People

You’ll spend three nights in traditional accommodation known as ryokan or minshuku. Here, we’ll experience authentic Japanese living, respecting the traditions that staying here dictates. Taking our shoes off at the door, wearing slippers around the inn and just socks on the tatami mat floors. Communal baths are available (men and women separately): remember to wash yourself fully before climbing in for a soak. And strictly birthday suits only! But don’t worry, your tour leader will explain all social rules and the reasons behind them on tour.

In Nagano we’ll stay in a shukubo, simple lodgings that were built for pilgrims visiting Zenko-ji Temple. As part of our stay we will be taken on a tour around Zenko-ji with an English speaking local guide who will explain the temple’s history stretching back to the 7th Century. The shukubo is just a stone’s throw from the temple which makes it easy for us to join the hall for the monks’ morning prayer service.

These inns offer a real insight into Japanese life helping us to better understand the communities we are travelling through.

We hate the idea of travelling in a ‘tour bus bubble’, talking only to fellow travellers and not interacting with the communities we pass through. On this tour, we travel by public transport. Hopping on the Hiroshima trams and the Tokyo subway and sitting next to commuters on the bullet train gives us plenty of opportunity to experience every day life, as it is truly lived.

Gion has been at the epicentre of Japan’s “overtourism” issue in recent years. The small streets can be overcrowded. Some tourists do not follow correct etiquette and take photos without permission, chasing geisha down the street as they try to go about their daily life. Japan Unmasked includes a guided evening tour of Gion, with a local. The tour is conducted in a respectful way, deliberately timed during the quieter period of the day.

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