About us

Since 2001, we’ve been handpicking inspiring holidays from all over the globe to give you a fantastic experience and make a real difference to local people and the environment. We were the first people to link up travellers and responsible operators and places to stay in this way, and still offer the largest selection of responsible holidays anywhere on the web!

Get in touch through the site with over 270 operators and 100s of villas, lodges, B&Bs and small hotels, whether you just want more information about a holiday or are ready to make your booking.

Read independent, unedited holiday reviews – and don’t forget to tell us if you’ve booked to get some great rewards!




	• Justin Francis writes his MSc dissertation on establishing a portal for responsible travel after being inspired by a village elder on a visit to Kawaza village in Zambia..



	• Launch with private investors including Anita & Gordon Roddick from The Body Shop. • The first business in the world to talk about responsible travel & tourism, and the first business dedicated to promoting ‘eco, green or responsible’ holidays on one site. Publishes warts & all traveller’s reviews on their experiences and responsible travel. • Over the next 7 years works with 100s of tourism businesses to screen them for the site, and to help them improve their policies



	• Offers one of the first carbon offset schemes in tourism.



	• Launches The Responsible Tourism Awards. • Successfully campaigns to persuade Thomson Holidays, Thomas Cook and MyTravel to publish policies for responsible tourism. • publishes first national press supplement on responsible travel with The Observer



	• Annual holiday sales reach £4m.	£4 million



	• Annual holiday sales reach £10m. • Offers 2500 holidays from 270 tour operators - by far the biggest specialist green or eco travel business. • Launches magazine to promote the Award winners - now the largest scheme of its type globally. • Forms partnership with Conservation International to promote grass roots community tourism in developing countries.



	• Publishes first audit of responsible tourism of the UK’s biggest travel companies with The Daily Telegraph. • Awards attracted a record 1950 entries – Michael Palin says 'the responsible tourism awards are one of the most important ways that we can learn to travel better.' • Publishes 3000th traveller review and reaches 3000 holidays in 160 countries and across 250 activities.