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Responsible tourism Awards

World Responsible Tourism Awards 2015 - submissions open 2 March 2015

World Responsible Tourism Awards 2014

World Responsible Tourism Awards 2015 - submissions open 2 March 2015

2014 joint winners announced as Parque dos Sonhos and SAASA

Founded in 2004, the Awards allow you the chance to celebrate the heroes and share the stories of the most exciting and enduring responsible tourism experiences in the world.

This year the judges wanted to recognise two very different category winners. The South African Animal Sanctuary Alliance (SAASA) for demonstrating that animal attractions can liberate previously captive wildlife and, without petting or exploitation, be commercially successful. Parque dos Sonhos for demonstrating that truly inclusive tourism can enhance the adventure activity experiences for everyone and enable families and friends to share the experience. Both winners demonstrate that it is possible to address the rights agenda, to swim against the tide, and be commercially successful.

The World Responsible Tourism Awards ceremony was hosted at World Travel Market on World Responsible Tourism Day (5 November 2014). The Awards were presented by Justin Francis, Managing Director of, organiser and founder of the Awards, and Her Excellency Maitha Al Mahrouqi; Undersecretary of Oman Ministry of Tourism, headline sponsor of the Awards.

All our 2014 Awards winners

Read about each of our winners on their category page, linked below.

logo Best animal welfare initiative, supported by Born Free Foundation
  • Gold winners: World Animal Protection, and South African Animal Sanctuary Alliance

logo Best aviation programme for carbon reduction, sponsored by Visit Gozo
  • Gold winner: Thomson Airways

logo Best for beach tourism, sponsored by Jersey
  • Gold winner: Chole Mjini Conservation & Development Co. Ltd
  • Silver winner: Casa de las Olas

logo Best city hotel, sponsored by Los Cabos Tourism Board
  • Gold winner: Hotel Verde
  • Silver winners: ITC Grand Chola, and Jurys Inn Brighton

logo Best cultural heritage attraction, sponsored by Wightlink
  • Gold winner: (no gold winner this year)
  • Silver winner: Festivals of Puebla

logo Best destination, sponsored by Visit Norway
  • Gold winner: V&A Waterfront, Cape Town

logo Best for engaging people & culture, sponsored by New York State Division of Tourism
  • Gold winner: Kutch Adventures
  • Silver winner: Footsteps Eco Lodge

logo People's Choice for responsible tourism, sponsored by Slovenia Tourist Board
  • Winner: Nam Nern Night Safari
  • Finalists: Chepu Adventures Ecolodge, Snowcarbon, TUI Nederland, People and places, ReefCI, Village Ways, The Great Projects, and Mara Naboisho

logo Best for people with disabilities, sponsored by Enable Holidays
  • Gold winners: Campo and Parque dos Sonhos, and Cavan town & Environs
  • Silver winner: Native Charming Hotels and Accessible Tourism

logo Best for poverty reduction, sponsored by Tobago House of Assembly
  • Gold winner: Adventure Alternative
  • Silver winners: Lewa Wildlife Conservancy, and Mdumbi Backpackers

logo Best short film for responsible tourism, sponsored by Fair Trade Tourism
  • Gold winner: Travel Oregon's "John Day River Territory"
  • Silver winners: GLP Films' "Basecamp Foundation - Pioneering Sustainable Tourism in Kenya's Masai Mara", and World Wildlife Fund's "The Guardians"

logo Best for wildlife conservation, sponsored by Discover Dominica
  • Gold winner: Echidna Walkabout Nature Tours
  • Silver winners: Chambal Safari Hotels Pvt Ltd, and On Track Safaris

The judges' view

Read more about our 2014 winners and past winners.

Thank you!

Many thanks to our headline sponsor, The Sultanate of Oman Ministry of Tourism, and to all our other category sponsors and partners, as well as all the members of the public who nominated and voted in these Awards and, of course, all those tourism organisations without whom the Awards could not exist. Thank you.

Other Awards around the world

We've teamed up with local partners around the world to bring you two brand new Responsible Tourism Awards schemes, launching for 2015:
Professor Harold Goodwin