Our mission
We want to make tourism a more caring industry. This is how we go about it...
- Lead by example in responsible tourism.
- We are not fans of making profit our overriding objective. If we were, then we'd risk exploiting the environment, local residents, our customers and staff. We need to make a profit, but we see this as no more or less important than our wider responsibilities.
- Campaign for change in tourism.
You can learn more in these films
