2001Launch with private investors including Anita & Gordon Roddick from The Body Shop.
2001Pioneers. We introduce the concept of responsible travel - better holidays, better for communities, better for nature.
2001Offered one of the first carbon offset schemes in tourism.
to persuade Thomson Holidays, Thomas Cook and MyTravel to publish policies for responsible tourism.
Justin joined speakers including the founders of The Big Issue and Innocent Drinks to give a talk at the British Library on being an 'Ethical entreprenuer
Our Responsible Tourism Awards
Attract nearly 2000 entries – Michael Palin says ‘the Awards are one of the most important ways we can learn to travel better’.
Donated 15% of profits to charity
between 2006 and 2012, on average.
Launched the first of many honest and easy-to-read 2 minute guides
to popular locations and activities.
Launched say NO to orca circuses
campaign with the World Cetacean Alliance to stop whales and dolphins being kept in captivity.
Said no to zoos
by dropping them from all our holidays.
We release Crowded out
: our first documentary about overtourism and its impacts on travellers and local communities.
Increased our travel guide
offering to 600, including guides as diverse as The Stans, Croatia cruising, Snow leopards and Women entrepreneurs.
We’ve always believed our holidays are more enjoyable because they do good - our customers agree!
We commission a ground breaking study
to examine the carbon footprint of four of our holidays, and call for carbon labelling in tourism.
2020Our founder, Justin, helps make the case for the UK Government’s Jet Zero Council (decarbonising aviation) launched by the Prime Minister.