2001
Launch with private investors including Anita & Gordon Roddick from The Body Shop.
2001
Pioneers. We introduce the concept of responsible travel - better holidays, better for communities, better for nature.
2001
Offered one of the first carbon offset schemes in tourism.
2004
Successfully
campaigned to persuade Thomson Holidays, Thomas Cook and MyTravel to publish policies for responsible tourism.
2004
Justin joined speakers including the founders of The Big Issue and Innocent Drinks to give a talk at the British Library on being an '
Ethical entreprenuer'.
2008
Our
Responsible Tourism Awards Attract nearly 2000 entries – Michael Palin says ‘the Awards are one of the most important ways we can learn to travel better’.
2012
Donated 15% of profits to
charity between 2006 and 2012, on average.
2013
Launched the first of many honest and easy-to-read
2 minute guides to popular locations and activities.
2014
Launched
say NO to orca circuses campaign with the World Cetacean Alliance to stop whales and dolphins being kept in captivity.
2017
Said
no to zoos by dropping them from all our holidays.
2018
We release
Crowded out: our first documentary about overtourism and its impacts on travellers and local communities.
2019
Increased our
travel guide offering to 600, including guides as diverse as The Stans, Croatia cruising, Snow leopards and Women entrepreneurs.
2020
We’ve always believed our holidays are more enjoyable because they do good -
our customers agree!
2020
We commission
a ground breaking study to examine the carbon footprint of four of our holidays, and call for carbon labelling in tourism.
2020
Our founder, Justin, helps make the case for the UK Government’s Jet Zero Council (decarbonising aviation) launched by the Prime Minister.