Our timeline

Anita Roddick
2001
Launch with private investors including Anita & Gordon Roddick from The Body Shop.
Pioneers
2001
Pioneers. We introduce the concept of responsible travel - better holidays, better for communities, better for nature.
Careful screening of holidays
2001
All of our holidays are carefully screened for responsible travel.
Carbon offset
2001
Offered one of the first carbon offset schemes in tourism.
Responsible Tourism Awards
2004
Launched the world's first Responsible Tourism Awards
Had Enough campaign
2004
Successfully campaigned to persuade Thomson Holidays, Thomas Cook and MyTravel to publish policies for responsible tourism.
Ethical entreprenuer video
2004
Justin joined speakers including the founders of The Big Issue and Innocent Drinks to give a talk at the British Library on being an 'Ethical entreprenuer'.
Times 50 most influential people
2006
Justin named one of The Times 50 most influential people in travel.
Michael Palin, Awards supporter
2008
Our Responsible Tourism Awards Attract nearly 2000 entries – Michael Palin says ‘the Awards are one of the most important ways we can learn to travel better’.
Carbon offsetting debate
2009
Became one of the first travel organisations to remove CO2 offsetting, sparking a debate on carbon reduction with press in the Guardian, Independent and NY Times.
Charities
2012
Donated 15% of profits to charity between 2006 and 2012, on average.
Orphanage tourism - not FOR SALE
2013
Removed orphanage volunteering holidays from the site following concerns, sparking a conversation and coverage in The Telegraph.
Travel guides
2013
Launched the first of many honest and easy-to-read 2 minute guides to popular locations and activities.
Say NO to the orca circus
2014
Launched say NO to orca circuses campaign with the World Cetacean Alliance to stop whales and dolphins being kept in captivity.
Accessible tourism
2015
Launched our guide to accessible travel.
Trip for a Trip
2017
Celebrated sending 1,000 disadvantaged children on day trips with our Trip for a Trip scheme.
Say no to zoos
2017
Said no to zoos by dropping them from all our holidays.
Overtourism
2018
We release Crowded out: our first documentary about overtourism and its impacts on travellers and local communities.
Travel guides
2019
Increased our travel guide offering to 600, including guides as diverse as The Stans, Croatia cruising, Snow leopards and Women entrepreneurs.
Manifesto
2019
Launched The Fork in the Road: A Manifesto for the Future of Tourism with the first chapter announcing a plan for the Green Flying Duty.
Carbon emissions
2019
Started publishing CO2 information and advice on every holiday page.
12,000 customer reviews, 94% rated 5 stars
2020
We’ve always believed our holidays are more enjoyable because they do good - our customers agree!
Carbon emissions study
2020
We commission a ground breaking study to examine the carbon footprint of four of our holidays, and call for carbon labelling in tourism.
Carbon emissions study
2020
Our founder, Justin, helps make the case for the UK Government’s Jet Zero Council (decarbonising aviation) launched by the Prime Minister.