Our timeline

Anita Roddick

2001

Launch with private investors including Anita & Gordon Roddick from The Body Shop.
Pioneers

2001

Pioneers. We introduce the concept of responsible travel - better holidays, better for communities, better for nature.
Careful screening of holidays

2001

All of our holidays are carefully screened for responsible travel.
Carbon offset

2001

Offered one of the first carbon offset schemes in tourism.
Responsible Tourism Awards

2004

Launched the world's first Responsible Tourism Awards
Had Enough campaign

2004

Successfully campaigned to persuade Thomson Holidays, Thomas Cook and MyTravel to publish policies for responsible tourism.
Ethical entreprenuer video

2004

Justin joined speakers including the founders of The Big Issue and Innocent Drinks to give a talk at the British Library on being an 'Ethical entreprenuer'.
Times 50 most influential people

2006

Justin named one of The Times 50 most influential people in travel.
Michael Palin, Awards supporter

2008

Our Responsible Tourism Awards Attract nearly 2000 entries – Michael Palin says ‘the Awards are one of the most important ways we can learn to travel better’.
Carbon offsetting debate

2009

Became one of the first travel organisations to remove CO2 offsetting, sparking a debate on carbon reduction with press in the Guardian, Independent & New York Times.
Charities

2012

Donated 15% of profits to charity between 2006 and 2012, on average.
Orphanage tourism - not FOR SALE

2013

Removed orphanage volunteering holidays from the site following concerns, sparking a conversation and coverage in The Telegraph.
Mini guides

2013

Launched the first of many honest and easy-to-read 2 minute guides to popular locations and activities.
Say NO to the orca circus

2014

Launched say NO to orca circuses campaign with the World Cetacean Alliance to stop whales and dolphins being kept in captivity.
Accessible tourism

2015

Launched our guide to accessible travel.
Trip for a Trip

2017

Celebrated sending 1,000 disadvantaged children on day trips with our Trip for a Trip scheme.
Say no to zoos

2017

Said no to zoos by dropping them from all our holidays.
Overtourism

2018

We release Crowded out: our first documentary about overtourism and its impacts on travellers and local communities.
Travel guides

2019

Increased our travel guide offering to 600, including guides as diverse as The Stans, Croatia cruising, Snow leopards and Women entrepreneurs.
Manifesto

2019

Launched The Fork in the Road: A Manifesto for the Future of Tourism with the first chapter announcing a plan for the Green Flying Duty.
Carbon emissions

2019

Started publishing CO2 information and advice on every holiday page.
12,000 customer reviews, 94% rated 5 stars

2020

We’ve always believed our holidays are more enjoyable because they do good - our customers agree!
Carbon emissions study

2020

We commission a ground breaking study to examine the carbon footprint of four of our holidays, and call for carbon labelling in tourism.
Carbon emissions study

2020

Our founder, Justin, helps make the case for the UK Government’s Jet Zero Council (decarbonising aviation) launched by the Prime Minister.
Convert currencies