Media Release: 19th Sep 2017

Responsible Travel announces an 81% sales increase in its range of alternative winter holidays Year on Year bookings have risen steeply for the online travel company from the 2015/16 season to reach over half a million pounds in 2016/17. 


The company's collection of alternative winter holidays including skiingsnowshoeing, and dog sledding take place in areas with natural rather than fake snow and have minimal environmental impact, offering more enjoyable and authentic experiences as a result.


Responsible Travel CEO Justin Francis: 

“There is no need for fake, artificial snow to satisfy our winter holiday needs. Our bookings suggest skiers want to be in wild places where the snow is not produced by cannons and where they can have a more real, authentic winter adventure. Not only is this a more environmentally friendly way to enjoy some of our world’s most pristine natural environments but is also proving to be very popular.”


A BBC report suggested fifty percent of Swiss slopes can now be snowed artificially and seventy percent in Austria. Snow is already produced on an industrial scale with industrial sized environmental costs.


The winter package holiday market is forcing low lying ski resorts into expensive unsustainable methods to produce snow.  We strongly urge them to look at other activities they can offer at either end of the ski season to avoid trying to artificially create snow.


- Ends - 

Notes to editors:

High resolution images of each of the trips mentioned are available. 


Saul Greenland or Krissy Roe

01273 829269

About Responsible Travel

Responsible Travel is a matchmaking service, bringing together travellers with carefully screened tour operators offering authentic and responsible tourism. The company sold over £20 million worth of holidays in 2016 and is growing 40% year on year with its profits dependent on an ‘Honesty Box’ where tour operators voluntarily declare their commission. It is a member of ABTA. The holiday collection includes tours from almost 400 small, specialist and ethical tour operators and operates in 190+ countries.

Alongside the holidays it markets, Responsible Travel has two other core programmes to drive positive change in the tourism industry:

- Activism – campaigning for more responsible types of tourism worldwide.

- Trip for a Trip - Funding a day trip for a disadvantaged child for every holiday booking (where the customer opts in).

To read our latest news, visit: 

CEO Justin Francis has been included in Courvoisiers The Future 500, Thames and Hudsons 60 Innovators Shaping Our Creative Future and taken his place on the Advisory Board of The International Centre for Responsible Tourism.

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Who are we? Responsible Travel is a limited company registered in England and Wales with the company number 03902313 at First floor, Edge House, 42 Bond Street, Brighton BN1 1RD, UK.

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