Cycling the ViaRhona holiday in France

Planet

CARBON REDUCTION

When you travel by bike, you are no longer just an observer — you become an active participant in the local environment and culture.

Riding through the heart of France's Auvergne-Rhône-Alpes region, you’ll experience the charm of the rural countryside and pass through authentic Alpine villages that reveal the region’s diverse character.

We promise access to the best local food and produce throughout your journey. From traditional Rhône-Alpes and Lyonnais specialties like fondue, quenelles de brochet, and coussins de Lyon, to regional delights such as Reblochon cheese, cardons, and bugnes, your taste buds will enjoy an unforgettable tour of local flavors. You’ll have opportunities to sample these directly in markets, local eateries, and family-run establishments.

ENVIRONMENT AND WILDLIFE

We encourage eco-friendly travel alternatives wherever possible. For long-distance European travel, we recommend trains over cars or planes. Trains are more energy-efficient and reduce CO2 emissions per traveler, helping to make your journey more sustainable.

We also promote sustainable urban mobility. In cities, we suggest walking, using public transport, or renting city bikes. With bike-sharing programs widely available across European towns and cities, cycling is often the fastest, cleanest, and most enjoyable way to explore urban areas while minimizing your environmental footprint.

People

LOCAL ECONOMY

We are proud to promote the arts, crafts, and traditions of the French Alps, giving local creators and small businesses the chance to share their work with an international audience.

We are committed to supporting family-run hotels and restaurants that embody the true character of the region. Forget the impersonal feel of large hotel chains — we choose genuine, welcoming places full of local charm. By partnering with hosts who are passionate about the Rhône-Alpes’ culture, cuisine, and heritage, we ensure every stay feels authentic and personal. Some of our accommodations are intimate guesthouses with just a few rooms; others are small, character-filled hotels — all offering comfort, warmth, and a sense of place.

We also collaborate with local bicycle rental companies across France, valuing their craftsmanship and expertise. Most of our travelers rent bikes directly from these trusted local partners, helping to sustain small businesses and strengthen the local economy.

Our team is based in France, right in the heart of the Alps near the Swiss border — riding the same roads we recommend for your cycling adventures. As passionate advocates of sustainable tourism, we’ve built a network of dedicated professionals: local guides, small operators, and family-run agencies who share our love for this region. Many have created their own livelihoods here, driven by a deep connection to its landscapes, traditions, and history.

When you travel with us, you’re not just joining a cycling tour — you’re supporting a community of people who have chosen to make the Rhone-Alps their home and who take pride in sharing its beauty with the world.