Adventure holiday in Jordan

As a company we aim to encourage interaction with local communities while showing respect for local culture, beliefs and traditions, as well as the importance of respecting the natural surroundings in order to protect places for generations to come.

Our Tour Leaders are recruited locally and are trained by us in the importance of responsible tourism with guidance given on how they can make a difference. This then percolates down through those they deal with. A night's camping and optional camel ride takes our groups into the protected area of Wadi Rum where they learn about the Bedouin way of life and plants which are both rare and endemic to its ecosystem.

The money generated by tourism in this area goes to support the local Bedouin and reinforces amongst the local people the importance of protecting this unique area. The Gulf of Aqaba is a place of outstanding natural beauty whose existing marine ecosystems are fragile and in danger. Our groups are well informed about the impact of interfering with this ecosystem and our tour leaders help to promote wider awareness of this locally.

Conservation of water is actively promoted in Jordan. We work closely with our local suppliers to see how we can help them save water in the fragile desert environment. As there is no recycling in this area our clients are encouraged to carry water purification filters and water bottles.

In addition to the above, we are continually looking for ways to improve and are proud to be ‘Responsible in everything we do’. Education is key and so all staff, Tour Leaders and partnering suppliers are trained in responsible and sustainable tourism. At our Head Office, we continually strive towards a sustainable and planet-friendly working environment, including having solar panels installed and a company commitment to reducing our plastic usage. As well as this, we have valuable and longstanding partnerships with UK charities Toilet Twinning and Send a Cow, plus many smaller initiatives and projects around the world. We’re members of UK travel industry bodies Tourism Concern and AITO because we believe it’s important to share our knowledge and experience, as well as learn from other operators.

As a company we support Cool Earth. Protecting rainforest is one of the most effective actions to tackle climate breakdown. CoolEarth work with indigenous communities empowering them to conserve their forest; keeping CO2 locked in.