Bespoke holiday to Cuba

Planet

Our tailor-made Cuba tours are designed to give travellers a deeper, more meaningful understanding of this remarkable island. Instead of following a fixed route or group schedule, every itinerary is crafted around you — your interests, your pace, and the way you want to connect with Cuba. With the support of our expert local team, you’ll gain genuine insight into everyday Cuban life, meeting people from all walks of society and experiencing the country’s culture, creativity and complexity in a personal, respectful and authentic way.

As an organisation, we are committed to protecting Cuba’s environment, heritage and cultural identity. Tailor-made travel allows us to work responsibly with smaller guesthouses, local guides, community organisations and family-run businesses. By partnering exclusively with Cuban residents — from guides and drivers to artists, farmers and home hosts — we ensure that your travel dollars stay in local hands and directly support the people you meet.

We actively promote low-impact travel by encouraging the use of locally owned accommodation, private or shared transportation options with smaller environmental footprints, and activities that respect wildlife, ecosystems and community spaces. Our team follows a clear sustainability framework, including a seven-point environmental guideline we share with travellers to help them reduce waste, conserve resources, and engage with Cuba in a positive and responsible manner.

We also provide practical recommendations, such as learning basic Spanish phrases, using reusable water bottles, choosing locally produced meals and crafts, and always being mindful of Cuba’s fragile natural environment. Every experience we include — from cultural workshops to outdoor excursions — is carefully selected to ensure minimal environmental impact and meaningful benefit to the communities involved.

Our aim is simple: to help you experience the real Cuba in a way that is thoughtful, enriching, and aligned with the principles of responsible travel.

People

Our ties to Cuba run deep. Over many years we’ve built a close-knit network of people across the island — tour leaders, local guides, classic car drivers, Casa Particular hosts, restauranteurs, artists, bartenders and dance instructors — who we warmly refer to as our Cuban family. Each brings their own story, experience and perspective, enriching every journey we create. We believe strongly in giving back to the communities that welcome our travellers, ensuring that the benefits of tourism remain in Cuban hands.

By partnering directly with Cuban residents and small businesses, we help support local livelihoods while offering travellers a far more meaningful experience. Our tailor-made tours prioritise Casa Particulares (family-run homestays) wherever possible. These welcoming guesthouses offer comfort, excellent facilities and genuine cultural exchange, giving travellers the chance to experience everyday Cuban life in a way that hotels simply cannot match.

Every activity we recommend is selected for its positive impact and its connection to local culture — whether that’s visiting community arts projects, exploring family-run farms, supporting independent musicians, or learning traditional crafts and cuisine.

We treat our staff, collaborators and homestay hosts like family, fostering a sense of pride and shared purpose across the communities we work with. This approach allows us to provide ongoing support to the Cuban people while offering travellers honest insight into the Cuba we know, love and respect. Our aim is to create tailor-made journeys that are not only memorable, but beneficial — enriching for travellers and for the communities who make these experiences possible.