2 min summary When to go Map & highlights Kasbah Du Toubkal Berber Culture Hammams Advice Responsible tourism

Kasbah Du Toubkal

Pictures speak louder than words when it comes to the Kasbah du Toubkal, although we do have a lot to say about it too, as it happens. Because this place is like few other mountain escapes. It’s Berber, it’s beautiful and its bang on when it comes to responsible tourism. If ever a kasbah rocked, Toubkal is the one.

Home\Africa\Morocco

Kasbah du Toubkal

The Kasbah du Toubkal really is king of the castles when it comes to stunning architecture in the High Atlas Mountains, but also verging on royalty when it comes to responsible tourism practices. Often described as a “luxury place to stay”, because in tourism we feel a need to categorise things with clichés, the wonderful thing about the Kasbah is that it doesn’t really fit into any category. And it is about as far from clichés as the summit of its guardian mountain, Jebel Toubkal, is from sea level. However, the Kasbah du Toubkal is four things for sure: an institution, an inspiration and integrated in the community. And, of course, very importantly, an inn.

See all our Morocco culture Holidays

Give us a call

Our Morocco culture Holidays

It is very hard to find a word to describe the Kasbah du Toubkal. It is physically, emotionally and spiritually, comfortable and this is why it really is a complete experience.

An institution

The Kasbah du Toubkal was founded in 1995 by Mike and Chris McHugo, British brothers who have been mountain hikers, and Atlas adventurers since the 1970’s. They bought it as a ruin and, in partnership with Omar Ait Barmed, a local mountain guide who first led Mike through the Imlil Valley in 1978 they have restored it to its original magnificence. The ruin, once the home of a feudal ruler, was rebuilt using local skills and techniques and, these days, it must be one of the most photographed kasbahs in Morocco. And what you see in the iconic photo is what you get.

The Kasbah du Toubkal has been part of Responsible Travel pretty much since we began, and won one of our first ever Responsible Travel Awards in 2004. It is completely unique in that it works hand in hand with the local Berber community, is sensitive to all the local people’s needs, and feels like walking into an albeit large Berber home rather than a big European footprint being plonked in the middle of their homelands.

Travel Team

If you'd like to chat about Morocco culture or need help finding a holiday to suit you we're very happy to help.

01273 823 700

Calling us from outside the UK?

rosy@responsibletravel.com

01273 823 700

Calling us from outside the UK?

rosy@responsibletravel.com

An inspiration

Travelling – it leaves you speechless, and then turns you into a storyteller.

- Ibn Battouta, 14th century Moroccan traveller and explorer

These words are also on the Kasbah's website, because this is the sort of business you are dealing with. The Kasbah du Toubkal does leave you speechless and in terms of responsible tourism storytelling, it has been cited as a case study the world over. Not only for its sensitive architecture and exemplary protection of cultural heritage, but also because of its total immersion in the local community. For example, the Kasbah team co-founded the Imlil Valley Association, and there is a five percent automatic levy on every tourist visit to the Kasbah that goes towards funding this. The Association manages everything from waste disposal, a community hammam and improved fresh water to an internet café. They also work at a higher level to ensure that the region is protected from inappropriate and insensitive tourism development, the likes of which has been seen throughout the Alps.

Most impressively, the Kasbah has been a major player in creating the extremely successful Education for All initiative, which has ensured that girls from remote mountain communities have been able to continue their education beyond the primary phase. In order to do this, they have opened two boarding houses which have catered for all the girls’ educational, social and cultural needs.

Sallie Grayson, from our volunteering holidays supplier, People and Places, on why she thinks the Education for All initiative, co-founded by the Kasbah du Toubkal is so impressive and definitely worth supporting:

“The way that Education for All has identified all the needs and concerns of the girls and their families from the remote Berber villages really impressed us. They needed to reassure the families that the girls had safe, respectful, appropriate and nurturing environment in which to live. The Kasbah du Toubkal, by setting up Education for All, has taken on this massive responsibility and they aren’t ever going to abdicate that responsibility, because they are so fully committed to it for the long term.”

At the Kasbah du Toubkal you are hugged both by the environment and by your hosts.

The Inn

Another reason why the Kasbah doesn’t really fit into any category is because it is open to everyone. That is the Berber way, and so that is the Kasbah way. Designed originally to be a Berber hospitality centre, it has an array of rooms and holidays to suit every traveller. There are stunning, boutique hotel-style rooms, but there are also Berber style salons, with mattresses laid out in sleeping galleries for hiking groups or students on field trips. You can enjoy the privacy of their large garden house, perfect for large families, or you can hike up to their trekking lodge in the Azzaden Valley for an even deeper Atlas immersion. That includes a private hammam, by the way; all part of the Berber hospitality.

The views and the vibe are both winners at the Kasbah du Toubkal, no matter what your age or income group. But so is the Berber hospitality. You don’t feel as if you have ‘staff’ looking after you, but are treated like an honoured guest in their home. People do whatever they can to help you or advise you, and yet with no sense of hierarchy. It is more like a true Berber community. The manager is just as likely to help you if you need something at the table, as your waiter or waitress. So if elitism is your thing, then the Kasbah may not be. If a deep understanding of mountain life, Berber heritage and a warm, ‘open to all’ welcome is, then the Kasbah will definitely rock your world.

More about Morocco culture

Morocco cultural holidays

This Morocco cultural holiday guide is for newbies who want to know where to start, or Morocco aficionados dying to delve in once more…

Best time to visit Morocco on a cultural holiday

The best time to go to Morocco for a cultural holiday depends on your idea of cultural greatness.

Where to go on a Morocco cultural holiday

Our cultural Morocco map and highlights cover everything from Berber communities to cities crammed with cultural heritage, Morocco just keeps giving.

Berber culture in Morocco

The Berber or Amazigh people have a fascinating ancient and traditional culture.

The tradition of Moroccan hammams

Ever wanted to try one but never dared? Read on for everything you need to know about Moroccan hammam culture, and just go for it…

Morocco cultural tips from our experts

Our experts and travellers are always bursting with tips when it comes to cultural holidays in Morocco.

Responsible tourism on Morocco cultural holidays

Hospitality is central to Moroccan culture and you will be welcomed with open arms.

More relevant guides

Written by Catherine Mack

ABTA member P7085 so you are fully protected

Photo credits: [Page banner: Wei Pan] [Hiking Mountain : Louis Hansel] [Girls playing : David Rosen] [Children : USAID Morocco] [Door: Wim van 't Einde]

Kasbah Du Toubkal