Commissioning Content from Responsible Travel

• We have been creating travel guides for a wide range of destinations, activities and holiday types since the end of 2013, it's key to our strategy. Creating these guides helps us to ensure high listings on Google and improves the conversion rate of traffic into leads.
  
• The guides and articles work to generate more enquiries for the area the content is covering. Conversion rates are improved as the guides give the customer more confidence in our knowledge, and the confidence to make a booking via us.
  
• We have now published over 3500 articles and consider ourselves to be a publisher as well as a travel company; we pride ourselves on creating some of the most unique, insightful and honest travel content around. This is a long term marketing strategy but commissioning content could be the difference between appearing at the top or the bottom of first page of google search.
  
• Our content gives honest, impartial advice to help customers plan their next holiday. They include tips on what we rate and what we don't, the best time to go and how to be a more responsible traveller.

Costs

• Article pages - £250 each

Prices plus VAT where applicable.

*Please note that content is published without sign-off from the commissioning operator. The featured product qualifies for placement by conversion rate. Your partnership manager or one of our writers will choose and recommend content options based on what you sell well to ensure your trips are featured on the content that you commission.





Testimonies Anne Smellie from our partner Oyster Worldwide:
"Oyster Worldwide has been working with Responsible Travel in 2006. Whilst we have consistently found that our conversions have been strong, we are always keen to do more. We work in a very niche travel market – volunteer travel – and so we were very excited to learn about the guides that Responsible Travel were able to write for us. We have commissioned 8 new guides and 14 articles on specialist subjects such as family volunteering, volunteering with turtles and volunteering in Europe, and have been very happy to find that our conversions have grown exponentially in the following months and even years. We are always trying to think of new content to publish, and look forward to our next guide going live soon!"





How does the process work? Do I need to do anything?
We are happy to make suggestions based on what will benefit you the most. Once you have decided to commission content, we do the rest. Our team of talented in-house writers will create the copy. Read about our writers

For articles the writers will usually not contact you unless the article content is very specific/niche. If quoted, your company name will be credited.

If you have images that we can publish in the articles, please do send them to us as soon as possible.
Please send them to sam@responsibletravel.com

 

Product page make over - Cost £50
We re-write the main description which will enable the content to be shown to search engine crawlers. (It is not at present.) We also write this with search engine optimisation in mind. We add a quote at the top of the page, a highlights section and an FAQ section further down the page. As well as enhancing the content this gives your page a greater chance of getting traffic directly from Google to your page. Our test sample has seen a 12 percent increase in natural traffic. See an example.





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