Responsible tourism in Sweden
Our Sweden Holidays
Sweden activity holiday, Stockholm countryside
Multi-activity tour in Stockholm's picturesque countryside
Sweden holidays, Wolves, Moose and Beavers
Wildlife holiday in Sweden with full focus on large mammals.
Sweden kayaking short break
Solo travellers! Explore the Swedish Archipelago by kayak.
Stockholm hiking holiday
Hiking adventure with base in beautiful Stockholm city
Sweden walking holiday, self guided
Self-guided hiking through Stockholm's picturesque countryside
Winter holiday in Stockholm & the Baltics
Explore some of Europe's prettiest old towns
Sweden cycling holiday, Stockholm archipelago
Self-guided cycling in Stockholm's fantastic archipelago
Kayaking in Sweden, foraging and food
Culinary Adventure in the Swedish Wilderness
Sweden self guided cycling holiday
Self-guided cycling in Stockholm's picturesque countryside
Luxury cycling holiday in Sweden
Explore the beauty of the Swedish countryside
New year Northern Lights & wildlife holiday, Sweden
Winter glamping, wildlife, dogsledding and Northern Lights!
Sweden kayaking and camping holiday
Kayaking and wild camping among thousands of islands, Sweden
Stockholm archipelago walking holiday
Walking in the beautiful Stockholm archipelago
Sweden cycling holiday, self guided
Cycle through a landscape of countryside and culture
Sweden wildlife holiday, Ecolodge short break
Wildlife break at Sweden's most primitive hotel.
Sweden holidays, self guided canoeing
Self-guided canoeing in Stockholm's picturesque countryside
Sweden rewilding and yoga holiday
Humans are wild animals, we belong in nature.
Sweden winter wildlife tracking, wolves and lynx
Wildlife tracking holiday with experts on lynx and wolves
Photography and kayaking holiday in Sweden
Photo workshops by kayak in stunning Swedish archipelago
Scandinavia by rail holiday, London to Tromso
Unique no-fly adventure through the Arctic and Scandinavia
Swedish Lapland summer holiday in Sweden
Tailor made holiday to Swedish Lapland
Sweden wildlife holiday, Moose expedition
Wildlife expedition in Europe´s most remote wilderness area.
Kayaking wildlife safari in the Swedish Archipelago
Seal and bird watching expedition by kayak
Arctic treehouse winter short break
A tailor made Lappish winter adventure
Lapland Northern Lights and moose tracking holiday
Winter glamping, wildlife, dogsledding and Northern Lights!
Lynx watching and Northern Lights in Swedish Lapland
Watching for Lynx & Northern Lights in Swedish Lapland
Women only kayaking holiday in Sweden
All ladies kayaking journey full of know-how and inspiration
Northern Europe tour, small group
All the charms of Northern Europe in 2 weeks
Sweden kayaking and food short break
Swedish archipelago cuisine and culture by kayak
Sweden short break, Korsa Forest Camp
Disconnect and relax in Sweden's nature
People & culture
Sami – image v reality
The preservation of Sami culture is a source of increasing debate – though not just with regard to 'mainstream' Swedish society but also within the Sami community. Outwardly, laudable efforts seem to have been made in recent years, with initiatives such as the Minority Languages Act which sought to promote Sami language teaching and wider use in Lapland. However, pragmatic folk have pointed out that the language has already been greatly weakened by the inability of many young Sami to speak it well, while a lack of enough officials proficient in Sami undermined its widespread administrative use in practice (as opposed to principle). A newly-created mobile phone app - Memrise - which will translate phrases into Sami is just one attempt to stimulate the interest of younger Sami in their language.A thornier issue is how the Sami community is perceived as opposed to how it actually is. For example, reindeer herding is widely perceived as a key marker of Sami existence – yet only 10 percent of Sami belong to active reindeer herding collectives (known as sameby), and only 5 percent are believed to actually herd reindeer! Further widening the gulf between practical reality and perception is the fact that the Swedish government officially designates many Sami rights based on the idea that their primary activity is reindeer herding, limiting rights for the many Sami who don't do this as a key part of their lifestyle.
And while in theory the Swedish Supreme Court acknowledges Sami land rights, in practice these are frequently disregarded, with encroachment by mining companies, disputes with farmers over grazing pasture for reindeer – and tourism operations. Anti-Sami prejudice is also, sadly, prevalent amid some Swedes, who see the Sami as 'outsiders' and 'inferior', despite the lauding of Sami culture as a tourist draw.
While this sounds fair and just, the Parliament itself is arguably unrepresentative. More than half the parliamentary seats are held by reindeer herders, even though they just represent between 5-10 percent of the community. Land-related disputes predominate debates, ignoring the concerns of nearly 90 percent of Sami who lack the land rights linked specifically to herding.
What you can do:
Try to ensure that any Sami tourist activities you take part in benefit as wide a range of the community as possible. Speak to the Sami – your guides, the herders you visit – to learn more about the issues they are facing.
Getting around in winter is snow joke
Staying in Swedish Lapland, you will occasionally have to accept the calm and stillness being disrupted by the roar of a snowmobile engine. While they’re noisy and quite polluting, snowmobiles are an essential way of getting around in the most remote parts of Sweden, where the landscape can be draped in thick snow throughout winter, blocking off roads. Sami reindeer farmers, in particular, rely on the fast speeds and rugged abilities of their snowmobiles to keep track of their herds. A snowmobile is also an essential requirement for remote communities, and for those with cabins out in the wilderness which might otherwise be inaccessible for much of the year.Guided snowmobile tours are a very popular feature of winter holidays in Sweden, where you’ll follow marked trails across fields, through birch forests and even onto frozen lakes where you might pause to try ice fishing. You need to be at least 16 to take control yourself, but just riding pillion or on a trailer pulled behind is immensely exciting.
Wildlife & environment
A shooting party in need of new rules
Sweden's hunting season runs from August to February (leaving the animals alone during breeding season), depending on species and region. Much of what gets shot goes to the pot; none of these animals are endangered, and things like shooting elk are akin to the culling of the deer population in the Scottish Highlands in order to keep numbers to a well-balanced level. Sweden has the world’s highest density of elk (moose) with an estimated population of 250,000.
What may alarm some is the use of dogs, due to images conjured up by British foxhunting. However, rather than bloodthirsty hounds chasing animals to exhaustion, Swedes use a variety of dogs to bring the animals closer to the hunters. Slow dogs like dachsund or basset are used to get roe deer into shooting range because faster hounds are considered to cause unnecessary extra stress to the animal. For elk, big dogs are used (akin to huskies), and their role is solely to steer the animal towards the hunters to despatch with one shot. Unlike foxes, the elk will then be eaten – it's a Swedish delicacy.
However far numbers have come back, the wolf remains a threatened species here. Government-set figures are not backed up by independent research, casting doubt on culling quotas. And hunting wolves also fails to take into account their crucial role as top predators in the Swedish eco-system, and the benefits they bring. Finally, from a tourism point of view, pro-culling debates ignore or seriously downplay the huge growing potential of wildlife tourism both in the preservation of habitats and in providing important benefits for rural communities both in financial terms and with regard to engagement with their environment.
Unlike their neighbours in Norway, at least the Swedes should get credit for at least trying to act with some ethical guidelines – even if you disagree with the practice of culling as a whole. Strictly controlled wolf hunts are limited to January and February (before the breeding season). Hunters are required to report every wolf kill immediately by radio, with the quota checked for the whole region every hour. And the cull is supported by the Swedish Environmental Protection Agency – though, of course, a government-funded agency may not be likely to oppose government policy. But at least all the above suggests the Swedes aren't just bloodthirsty hunters, whatever you think of wider issues.
But Sweden is also tackling wildlife conflict issues with foresight, compassion and practical measures. The research station at Grimsö, deep within the Bergslagen forests, uses radio tracking to learn more about the movement and behaviour of predator populations – including wolf and lynx – to help develop viable plans for their future conservation – while also gaining vital evidence to put before locals who may feel less positive about the presence of such animals in their area. A recent initiative has seen the introduction of special fencing, similar to an electric fence, which has proved extremely effective in reducing livestock predation - and reducing anger from farmers.
What you can do:
Support tourist initiatives revolving around enjoying seeing wolves in the wild.
Can't see the wood for the trees
In Sweden, 2,000 forest-dwelling species have been listed as under threat, ranging from white-backed woodpeckers to species of lichen and moss. While Sweden has made great efforts to promote responsible timber management, bad practices such as illegal logging still exist. Swedish authorities, working with organisations like WWF, have initiated forest projects to combat illegal logging, and support responsible forest management and certification, and long-term sustainability.What you can do:
Treat woodland with care when trekking, and only buy products produced from sustainable wood.
SOURCE: WWF